What are the responsibilities and job description for the Direct Marketing Manager (Canvass) position at Renewal by Andersen of Central Virginia?
WE ARERenewal by Andersen, the replacement division of Andersen Windows, is looking for a Direct Marketing Manager to join its growing team. This is a full-time position in a fast-paced, energetic, deadline-driven environment. This is also an opportunity for the right candidate to become part of a passionate, close-knit team. This position is in our Roanoke office.
OUR CULTUREOur focus is people. Every member of our team is committed to taking care of not only our customers and the community we serve, but each other. We have a culture of making a difference, and we live those values every day. By taking care of ourselves and each other, we can take better care of our customers. It is our goal to bring out the best in everyone. We are committed to having an inclusive and diverse workplace where all people feel respected, valued and driven to realize their full potential.
YOUR ROLE-Create and develop the culture of the local canvassing team, through personal role modeling desired behaviors and techniques.Deliver a world-class customer experience across each touchpoint. Proficiency in Excel, Word and PPT a Bonus! Delivers world class training program by:-Overseeing all canvass field activities, including training, role playing, field supervision and motivating team members.-Monitoring and coaching all Team Leads to ensure they are following proper procedures, scripts, and customer service guidelines. Can Provide Strategy Management and Tactical Execution.-Execute canvass strategies that help the region generate and develop leads via door-to-door activities.-Actively manage program launch through a combination of strategic staffing, training, planning, scheduling, and management of canvassing activities.-Develop immediate, short-term, and long-term strategies for your market.
LEADING YOUR TEAM-Leads of Canvassers on planning and delivery of canvass activities and events that support objectives and go-to-market strategies within the market. Has the ability to provide the above while:-Being an active member of the Marketing leadership team-Creating annual budget with the sole purpose of generating qualified leads and appointments through canvassing efforts.-Coordinating canvass logistics with mapping and tracking permit logistics, script, and flyer maintenance, organizing field leads, verifying validating leads gathered during each shift via proximity app.-Providing timely tracking and entering marketing data into our database. - Providing daily updates to Vice President of Marketing.-Developing and training on advanced canvassing protocols and monitoring quality of the leads, canvassers, and adherence to the pitch. Qualifications.
OUR IDEAL CANDIDATE-Has managed large teams for 3 years.-Has data analytic skills and enjoys digging in to learn from trends.-Has ability to master and effectively recite a script in the field.-Is willing and able to walk with and coach new Team Leads in the field.-Has ability to manage Team Leads and a team of canvassers. Works closely with Team Leads daily to provide motivation and coaching to help them reach daily, weekly, and monthly Team goals.
REQUIREMENTS-Requires 3 years of experience managing large teams.-Valid Driver's license with a clean driving record-Excellent training and coaching skills-Ability to think strategically, with strong project management skills, including attention to detail.-Strong verbal and written communication skills - Ability to self-manage resources (time and budget) to achieve objectives.-Ability to analyze effectiveness of canvassing program and canvassing team.-Ability to understand the role of marketing communications, sales promotion, and advertising.-Ability to demonstrate strong leadership skills. Base Salary: $65,000–$70,000 with uncapped performance-based bonuses (top performers have the potential to earn $100K annually) Benefits
OUR CULTUREOur focus is people. Every member of our team is committed to taking care of not only our customers and the community we serve, but each other. We have a culture of making a difference, and we live those values every day. By taking care of ourselves and each other, we can take better care of our customers. It is our goal to bring out the best in everyone. We are committed to having an inclusive and diverse workplace where all people feel respected, valued and driven to realize their full potential.
YOUR ROLE-Create and develop the culture of the local canvassing team, through personal role modeling desired behaviors and techniques.Deliver a world-class customer experience across each touchpoint. Proficiency in Excel, Word and PPT a Bonus! Delivers world class training program by:-Overseeing all canvass field activities, including training, role playing, field supervision and motivating team members.-Monitoring and coaching all Team Leads to ensure they are following proper procedures, scripts, and customer service guidelines. Can Provide Strategy Management and Tactical Execution.-Execute canvass strategies that help the region generate and develop leads via door-to-door activities.-Actively manage program launch through a combination of strategic staffing, training, planning, scheduling, and management of canvassing activities.-Develop immediate, short-term, and long-term strategies for your market.
LEADING YOUR TEAM-Leads of Canvassers on planning and delivery of canvass activities and events that support objectives and go-to-market strategies within the market. Has the ability to provide the above while:-Being an active member of the Marketing leadership team-Creating annual budget with the sole purpose of generating qualified leads and appointments through canvassing efforts.-Coordinating canvass logistics with mapping and tracking permit logistics, script, and flyer maintenance, organizing field leads, verifying validating leads gathered during each shift via proximity app.-Providing timely tracking and entering marketing data into our database. - Providing daily updates to Vice President of Marketing.-Developing and training on advanced canvassing protocols and monitoring quality of the leads, canvassers, and adherence to the pitch. Qualifications.
OUR IDEAL CANDIDATE-Has managed large teams for 3 years.-Has data analytic skills and enjoys digging in to learn from trends.-Has ability to master and effectively recite a script in the field.-Is willing and able to walk with and coach new Team Leads in the field.-Has ability to manage Team Leads and a team of canvassers. Works closely with Team Leads daily to provide motivation and coaching to help them reach daily, weekly, and monthly Team goals.
REQUIREMENTS-Requires 3 years of experience managing large teams.-Valid Driver's license with a clean driving record-Excellent training and coaching skills-Ability to think strategically, with strong project management skills, including attention to detail.-Strong verbal and written communication skills - Ability to self-manage resources (time and budget) to achieve objectives.-Ability to analyze effectiveness of canvassing program and canvassing team.-Ability to understand the role of marketing communications, sales promotion, and advertising.-Ability to demonstrate strong leadership skills. Base Salary: $65,000–$70,000 with uncapped performance-based bonuses (top performers have the potential to earn $100K annually) Benefits
- Medical· Dental· Vison· PTO, you can earn 4.62 hours per Bi-Weekly pay period up to a maximum of 15 days your first year.
- 401K with a match· Company paid Life insurance policy.
Salary : $65,000 - $70,000