What are the responsibilities and job description for the CMO position at ReMarkable Career?
Chief Marketing Officer – High-Growth Functional CPG Brand
About The Company
Our client is a rapidly scaling functional CPG brand redefining how consumers start their day. With a strong DTC foundation, 1M customers served, and successful expansion into national retail, they are positioned for the next phase of omnichannel growth. Backed by a strong leadership team and a loyal community, the brand is creating a new category around wellness-forward rituals that deliver real, sustained energy and focus.
About The Role
This is a true executive leadership opportunity — not a title upgrade. The company is seeking a proven Chief Marketing Officer who has already led a $100M CPG brand through the transition from DTC to omnichannel retail, and understands how to architect the creative, growth, and operational backbone needed to scale toward $250M .
This leader will oversee the entire marketing function: Brand, Growth, Retention/Lifecycle, Content, Community, and Retail Marketing. The role reports directly to the CEO and partners closely with the President on operational execution and resource planning.
Key Responsibilities
The ideal candidate has built and scaled modern CPG brands, driven omnichannel growth, and knows how to balance brand storytelling with performance rigor. They are known for leading with clarity, building high-output teams, and thriving in high-growth, founder-led environments.
Requirements
Compensation: Competitive base salary, performance bonus, and meaningful equity
Industry: Consumer Packaged Goods, Wellness, Omnichannel
About The Company
Our client is a rapidly scaling functional CPG brand redefining how consumers start their day. With a strong DTC foundation, 1M customers served, and successful expansion into national retail, they are positioned for the next phase of omnichannel growth. Backed by a strong leadership team and a loyal community, the brand is creating a new category around wellness-forward rituals that deliver real, sustained energy and focus.
About The Role
This is a true executive leadership opportunity — not a title upgrade. The company is seeking a proven Chief Marketing Officer who has already led a $100M CPG brand through the transition from DTC to omnichannel retail, and understands how to architect the creative, growth, and operational backbone needed to scale toward $250M .
This leader will oversee the entire marketing function: Brand, Growth, Retention/Lifecycle, Content, Community, and Retail Marketing. The role reports directly to the CEO and partners closely with the President on operational execution and resource planning.
Key Responsibilities
- Own brand positioning, creative direction, and storytelling across all channels (DTC, retail, OOH, influencer, PR)
- Architect a high-velocity, performance-driven growth engine across paid media, social, affiliate, influencer, and UGC
- Build and lead a world-class retention team across CRM, lifecycle, email/SMS, subscription, and post-purchase
- Oversee an internal content engine producing hundreds of assets monthly
- Lead omnichannel retail strategy including shopper marketing, field marketing, and retail media
- Design a 12–18 month org roadmap, including headcount planning, leadership hiring, and team structure
- Serve as a strategic partner to the CEO and President across company narrative, growth priorities, and brand-defining moments
- Marketing organization operating across all major pillars with clear accountability
- CAC efficiency maintained with LTV expansion
- UGC and content engine producing 100–150 high-performing assets per month
- National retail launches executed successfully with strong sell-through
- Revenue progressing from ~$100M toward $150M–$200M
The ideal candidate has built and scaled modern CPG brands, driven omnichannel growth, and knows how to balance brand storytelling with performance rigor. They are known for leading with clarity, building high-output teams, and thriving in high-growth, founder-led environments.
Requirements
- 10–15 years in CPG marketing, with ownership of $50M–$250M revenue growth
- Experience leading a brand through DTC to omnichannel retail transition
- Proven ability to scale marketing orgs from 20 to 60
- Expertise in performance marketing, media mix, and attribution
- Strong creative leader with experience turning brand strategy into execution
- Deep experience with UGC, influencer, and creator ecosystems
- CRM and subscription lifecycle marketing experience
- Known for building high-trust, high-performance teams
Compensation: Competitive base salary, performance bonus, and meaningful equity
Industry: Consumer Packaged Goods, Wellness, Omnichannel