Digital Marketing Director

Job Title: Sr. Digital Marketing Director

Location: Schaumburg, IL (Onsite)

Type: Contract

Compensation: Starting from $5000.00 per month

Responsibilities

Digital Strategy & Leadership

• Develop and execute a comprehensive digital strategy aligned with the campaign’s goals and target demographics.
• Manage digital budgets across platforms to ensure efficient spend and maximum ROI.
• Lead and manage a digital team including social media managers, content creators, ad buyers, email strategists, and data analysts.

Content Creation & Messaging

• Oversee the creation of compelling content across all digital platforms (video, graphics, text) to drive engagement, donations, and voter support.
• Ensure brand consistency and message alignment with the broader campaign strategy.
• Monitor digital trends and rapidly respond to political developments with real-time content.

Fundraising & List Building

• Manage email and SMS fundraising programs, including testing, targeting, segmentation, and optimization.
• Grow and maintain supporter databases through digital acquisition strategies and partnerships.

Digital Advertising

• Plan and execute paid advertising campaigns (Facebook, Google, YouTube, programmatic, etc.).
• Work with external vendors and platforms to optimize targeting, creative, and performance.

Data & Analytics

• Track and analyze digital metrics (impressions, CTR, engagement, conversions) to measure effectiveness and inform decisions.
• Use voter and supporter data to inform content, outreach, and digital organizing.

Compliance & Security

• Ensure all digital activities comply with relevant election laws, privacy standards, and platform policies.
• Implement cybersecurity protocols to protect campaign assets and data.

Qualifications

• 5 years of experience in digital strategy or online marketing, preferably with political campaigns, advocacy organizations, or political consulting.
• Strong understanding of digital tools, platforms, and trends in political campaigning.
• Proven experience managing budgets and leading digital teams in high-pressure environments.
• Expertise in social media platforms, CRMs, ad buying, email marketing tools, and analytics platforms.
• Excellent communication, leadership, and organizational skills.
• Deep commitment to the campaign’s mission, values, and goals.