What are the responsibilities and job description for the Director of Sales position at Relevant Partners LA?
Job Title: Director of Sales
Company: Relevant Partners / Los Angeles, CA
Compensation: Competitive base performance-based incentives (commensurate with experience)
Direct Report: Executive Director, Residential Sales & Co-Founder
Remote Role: 1099, Independent Contractor (On-site leadership required at COVA Coachella)
Relevant URL: www.relevantpartners.com
Relevant Partners Introduction
Relevant Partners is a Los Angeles–based real estate developer behind some of the most iconic branded hospitality destinations in the country, including TAO LA, Mother Wolf, Dream Hollywood, Thompson Hollywood, and Tommie Hollywood. We specialize in creating design-driven, lifestyle-focused real estate and hospitality experiences that blend architecture, culture, and brand.
Our newest flagship development, COVA Coachella, is an 86-acre luxury villa resort community located one block from the world-famous Coachella Music Festival. The project includes 400 for-sales luxury villa/townhouses/condos, private wellness facilities, sports courts, a destination beach club, and a 10-acre pool — creating one of the most significant luxury hospitality offerings in North America.
Introduction of Role
The Senior Director of Villa Sales & Marketing is a full-time senior leadership role responsible for owning the strategy, structure, and execution of the COVA Villa Sales program. This individual will lead the day-to-day planning, operational execution, and governance of villa sales during predevelopment, while serving as the senior decision-maker across sales, client engagement, agency management, and legal coordination.
Early in the project lifecycle, the role is top-heavy on operations, systems, legal coordination, and program build-out. As the project advances, the role evolves toward sales leadership, partner performance, and revenue execution, with less emphasis on day-to-day selling and greater focus on managing teams, agencies, and strategic partners.
This role owns the entire Villa Sales system — including sales operations, legal workflows, documentation infrastructure, and partner enablement — ensuring the program is scalable, compliant, and execution-ready.
Your key responsibilities include:
- Sales Team Leadership: Build, recruit, train, and lead a high-performance on-site and extended villa sales team.
- Sales Strategy Ownership: Develop and execute the sales strategy across whole-ownership and co-ownership offerings.
- Performance Management Systems: Create and manage incentive, tracking, and accountability systems to attract, retain, and scale top sales talent.
- Channel & Revenue Management: Drive revenue through structured broker partnerships, referral networks, and direct-to-buyer channels.
- Broker & Strategic Partnerships: Establish and manage cooperative broker programs and strategic sales and marketing partnerships.
- Forecasting & Budget Oversight: Own sales forecasting, pipeline management, reporting accuracy, and sales budget oversight.
- Buyer Experience & On-Site Operations: Oversee buyer journeys, property showings, and on-site sales operations to ensure a best-in-class experience.
- Legal & Documentation Oversight: Lead and manage all sales-related legal coordination, buyer documentation, agent agreements, and sales file management in partnership with legal counsel.
- Market Intelligence: Maintain deep awareness of luxury real estate trends, pricing dynamics, and buyer behavior to inform strategy.
- Brand Representation: Represent the COVA brand with discretion, professionalism, and senior-level presence in client and partner engagements.
Expected Experience:
Must-Haves:
- Experience selling resort, fractional, co-ownership, or branded residence products
- Proven success in luxury real estate sales or high-end hospitality sales
- Track record of closing multi-million-dollar transactions
- Experience building and leading high-performance sales teams
- Strong negotiation, presentation, and relationship-building skills
- Ability to work cross-functionally with marketing, development, and executive leadership
- Strategic mindset paired with hands-on execution capability
Nice-to-Haves:
- Familiarity with CRM and advanced lead qualification systems
- Exposure to luxury hospitality, lifestyle, wellness, or design-driven real estate brands
- Broker network within Southern California or luxury resort markets
Ideal Candidate Profile
- Operates with discretion, integrity, and refined personal brand presentation
- Passionate about luxury lifestyle, wellness, hospitality, and design
- Data-driven, performance-oriented, and highly accountable
- Confident, charismatic leader who leads by example
- Entrepreneurial, resilient, and motivated by building exceptional experiences and results