What are the responsibilities and job description for the Manager, Sales + Marketing Operations position at Relay?
Relay is a cloud-based technology platform that helps frontline teams improve communications, increase employee safety, and improve their productivity. Relay helps frontline teams digitally transform their operations with the modern tools which supports actionable real-time data needed to track performance and improve their operations. Software has not yet transformed the frontline world, and we're on a mission to change that. We’ve experienced tremendous growth in our 5 years as a B2B company, and continue to expand our Raleigh, NC based Marketing team as a result!
If you're passionate about technology, driven to make a difference and align your work to a bigger mission, and excited to join a company that's shaping the future of frontline work, we encourage you to apply!
Reporting to the Director of Revenue Operations, you will be a key player in executing the operational aspects of our Sales and Marketing functions. This is a hands-on role where you will manage our core sales and marketing technology stack, ensure data integrity, build essential reporting, and optimize processes to enable our sales and marketing teams to effectively target and engage enterprise accounts, as well as acquire and convert inbound leads.
Key Responsibilities
About us: Relay culture, benefits & perks:
Our culture hinges on Relayers getting LIT up in an environment that fosters learning, impact, and teamwork (LIT) where we can *CHASE* the best work in our lives. We call this BWIML (pronounced bee wimmel = Best Work In My Life)!
It's truly amazing what engaged team members can achieve together. Our ever evolving list of benefits and perks mean you'll be able to integrate work into your whole life, focus on health, perform impactful work, grow and learn in your role, look after yourself/your family, and invest in your future.
At Relay, we offer...
At Relay, relationships are at the core of everything we do - and this translates to how we approach our customers and our work internally. Our relational approach is also at the heart of why we ask all Relayers in our hybrid model to work from the office a minimum of 3 days per week on Mondays, Wednesdays, and Fridays.
If you're passionate about technology, driven to make a difference and align your work to a bigger mission, and excited to join a company that's shaping the future of frontline work, we encourage you to apply!
Reporting to the Director of Revenue Operations, you will be a key player in executing the operational aspects of our Sales and Marketing functions. This is a hands-on role where you will manage our core sales and marketing technology stack, ensure data integrity, build essential reporting, and optimize processes to enable our sales and marketing teams to effectively target and engage enterprise accounts, as well as acquire and convert inbound leads.
Key Responsibilities
- Administer and optimize our CRM (e.g., Hubspot), marketing automation platform, and other sales and marketing tools (Rollworks, Clay) to support enterprise ABM initiatives.
- Implement and manage processes for target account list management, account and contact data enrichment, and lead-to-account matching.
- Build and maintain reports and dashboards to track key sales and marketing metrics for the enterprise segment, including account engagement, pipeline progression, and campaign performance.
- Build and maintain reports and dashboards to track key sales and marketing metrics for the Inbound/Scout motion, including funnel progression and campaign performance.
- Ensure data accuracy and cleanliness within the CRM and other systems.
- Support the implementation and adoption of new tools and technologies as needed.
- Troubleshoot operational issues and provide support to the sales and marketing teams.
- Document processes and provide training on tools and best practices.
- Assist in the analysis of sales and marketing data to identify trends and areas for optimization.
- Collaborate with Sales and Marketing teams to streamline workflows and improve operational efficiency.
- 3 years of experience in sales operations, marketing operations, or a combined RevOps role within a SaaS environment.
- Experience working with or supporting an Account-Based Marketing (ABM) strategy is highly desirable.
- Proficiency in CRM administration (preferably Hubspot) and experience with marketing automation platforms. Applicants with Clay experience who meet our requirements will be prioritized!
- Strong understanding of sales and marketing processes and their interdependencies.
- Experience with data management and a strong attention to detail.
- Ability to create reports and dashboards to visualize performance data.
- Excellent problem-solving and communication skills.
- Ability to work effectively in a fast-paced, evolving environment.
- Make a Tangible Impact: Our platform directly enhances the lives of frontline workers, improving their responsiveness to customers (72%) and overall efficiency (77%). We've already facilitated over 2.5 billion messages and supported countless deskless workers.
- Be Part of a Winning Team: We're not just growing - we're recognized as a leader in our field. Relay has been honored by Inc. 5000, Deloitte 500, and NC Tech.
- Thrive in a World-Class Environment: Our Raleigh campus boasts a fitness center, outdoor sports courts, a cafeteria, and modern workspaces designed to inspire collaboration and innovation.
- Embrace a Vibrant Culture: With 200 team members, we've cultivated a culture of empowerment and engagement, where every employee is encouraged to do their best work.
- Invest in Your Future: Our comprehensive benefits package prioritizes work/life integration and supports your personal and professional development.
About us: Relay culture, benefits & perks:
Our culture hinges on Relayers getting LIT up in an environment that fosters learning, impact, and teamwork (LIT) where we can *CHASE* the best work in our lives. We call this BWIML (pronounced bee wimmel = Best Work In My Life)!
It's truly amazing what engaged team members can achieve together. Our ever evolving list of benefits and perks mean you'll be able to integrate work into your whole life, focus on health, perform impactful work, grow and learn in your role, look after yourself/your family, and invest in your future.
At Relay, we offer...
- 100% Paid Insurance Health, Dental, Vision, Long/Short Term Disability and Life Insurance benefits for you and those who depend on you
- Generous Paid Time Off
- 401(K) Savings Plan Company Match
- Baby Cash Reward Paid Parental Leave
- Wellness Perks, including a world-class onsite fitness center with instructor led classes locker room as well as endless outdoor amenities whether tennis, basketball, cycling, or pickleball is your jam
- Free Snacks and Fun Times
- Latest tech, standing desks, and all the accessories and software you need to succeed in your role
At Relay, relationships are at the core of everything we do - and this translates to how we approach our customers and our work internally. Our relational approach is also at the heart of why we ask all Relayers in our hybrid model to work from the office a minimum of 3 days per week on Mondays, Wednesdays, and Fridays.
