What are the responsibilities and job description for the Director of Marketing (Luxury Residential) position at Related?
Responsibilities:
The Marketing Director will collaborate closely with Related Ross’s residential sales and marketing team to develop and implement multi-channel campaigns, define brand positioning, and deliver an exceptional customer experience across all touchpoints. The role will also partner with the Related Life program director and the customer experience director to ensure a cohesive, high-impact brand experience for residents, prospects, and key influencers. This position reports to the Senior Vice President of Marketing for Related Ross.
Campaign Development:
Brand Positioning & Storytelling:
Sales Collaboration:
Customer Experience & Community Integration:
Digital & CRM Management:
Communications, PR & Social Media:
Market Intelligence:
Related Ross is a West Palm Beach-based organization that recently emerged as an independent entity from within Related Companies. Formed in 1972, Related Companies is the most prominent privately-owned real estate firm in the United States with major developments within a premier portfolio valued over $70 billion across Boston, Chicago, San Francisco, LA, Washington DC and London.
Related Ross believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued. Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate a strong entrepreneurial spirit. In its relentless commitment to excellence, Related Ross works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business.
We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards.
For information about how we use your personal information, including information submitted for career opportunities, please review our Privacy Policy at https://www.related.com/privacy-policy.
Related Ross is seeking a Marketing Director to join our team in West Palm Beach, Florida, focused on leading the marketing and branding of luxury residential developments, primarily for-sale condominium properties. This role will oversee strategic and creative marketing initiatives that drive brand awareness, engagement, and sales performance across the residential portfolio.
The Marketing Director will collaborate closely with Related Ross’s residential sales and marketing team to develop and implement multi-channel campaigns, define brand positioning, and deliver an exceptional customer experience across all touchpoints. The role will also partner with the Related Life program director and the customer experience director to ensure a cohesive, high-impact brand experience for residents, prospects, and key influencers. This position reports to the Senior Vice President of Marketing for Related Ross.
Residential Marketing Strategy:
Develop and execute marketing and branding strategies for luxury condominium developments, ensuring alignment with project vision, market trends, and business goals.
Campaign Development:
Plan and manage multi-channel campaigns — including digital, print, experiential, and social — to generate qualified leads and support sales objectives. Oversee agency partners, budgets, and timelines to deliver high-quality, on-brand results.
Brand Positioning & Storytelling:
Shape and guide the brand identity for each residential property, including visual design, messaging, collateral, signage, and digital presence, to ensure a cohesive and aspirational presentation across all touchpoints.
Sales Collaboration:
Partner with residential sales teams to create lead-generation tools, presentation materials, and on-site experiences that elevate the buyer journey from awareness through closing.
Customer Experience & Community Integration:
Collaborate with the Related Life experiential program director, CityPlace marketing director, and Related Ross’s director of sponsorship to activate community partnerships and lifestyle programming that enrich the resident experience. Support initiatives such as events, loyalty programs, neighborhood signage, and app-based engagement to strengthen brand connection and community presence across West Palm Beach and Palm Beach County.
Digital & CRM Management:
Manage and optimize CRM systems and analytics to track leads, monitor campaign performance, and measure ROI. Translate insights into actionable strategies that improve conversion and marketing effectiveness.
Communications, PR & Social Media:
Work closely with the Vice President of Communications on PR, media, and social strategies to enhance visibility and drive earned media opportunities. Support press pitches, events, sponsorships, and digital storytelling that elevate the Related Ross residential brand.
Market Intelligence:
Serve as the voice of the customer, bringing insights about buyer preferences, amenities, and lifestyle trends to inform product positioning, design, and marketing decisions.
Qualifications:
- Bachelor’s degree or higher
- 8–10 years of progressive marketing experience, ideally in luxury real estate, hospitality, or lifestyle brands
- Demonstrated success in developing and executing integrated marketing programs from concept to completion that drive measurable results
- Experience with agency management and budget oversight
- Strong project management skills with the ability to prioritize and multitask across complex initiatives
- Strategic thinker with a solutions-oriented, entrepreneurial mindset
- Excellent written and verbal communication, presentation, and collaboration skills
- Experience working cross-functionally and engaging executive leadership
- Highly collaborative, proactive, and adaptable in a fast-paced, high-performance environment with tight deadlines
- Proficient in Microsoft Office, Canva, Asana, and CRM systems
Benefits:
- Personalized Health Care: Multiple medical, dental, and vision plan options; Employee Assistance Program
- Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs
- Social Wellness: 19 days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching
- Career Development: Learning & training programs; tuition & certification reimbursement; internal advancement opportunities
#LI-RB1 #Ross
Overview:
Related Ross is transforming urban life in West Palm Beach and Palm Beach County, creating opportunity for all who live and work here. For over two decades, the company has worked to develop dynamic neighborhoods that are innovative, vibrant and inclusive. With completed, in development and planned properties in West Palm Beach and new development activity emerging in Palm Beach County, Related Ross is making long-term investments to transform and support local communities and build growth in the region.
Related Ross is a West Palm Beach-based organization that recently emerged as an independent entity from within Related Companies. Formed in 1972, Related Companies is the most prominent privately-owned real estate firm in the United States with major developments within a premier portfolio valued over $70 billion across Boston, Chicago, San Francisco, LA, Washington DC and London.
Related Ross believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued. Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate a strong entrepreneurial spirit. In its relentless commitment to excellence, Related Ross works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business.
Learn more about Related Ross at https://www.relatedross.com/.
We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards.
For information about how we use your personal information, including information submitted for career opportunities, please review our Privacy Policy at https://www.related.com/privacy-policy.