Sales Executive

What's the role about?

Sales Executive – Field Sales (Convenience)

Want to be part of a brand new team?Excited by building distribution and winning new business?Ready to work directly with an ambitious FMCG distributor and make a real impact?

Full time, permanent

Salary: £30,000 per annum (up to £36,000/annum OTE)  van and fuel card

Working: 37.5 hours per week, Monday to Friday

Locations: London - Wembley, Harrow, Brent and surrounds

Smollan is incredibly proud to be partnering with Red Star, a fast-growing UK FMCG distributor known for bringing disruptive, high-potential brands to market. This is the start of a brand-new field sales team, created to increase visibility, distribution and sales across the convenience channel.

As a Sales Executive, you’ll be at the heart of this launch. You’ll manage your own territory, represent an exciting portfolio of brands, and – importantly – report directly into the Red Star client team, giving you exposure, autonomy and the chance to truly influence results from day one.

You’ll be calling on independent convenience stores and selected symbol groups, working to a structured call file while also prospecting for new opportunities and filling distribution gaps.

What you’ll be doing:

• Building strong, long-lasting relationships with store owners and key decision-makers
• Increasing distribution across Red Star’s brand portfolio
• Driving additional sales through effective selling, visibility and ranging
• Managing your territory and call file to maximise coverage and impact
• Prospecting new stores and identifying untapped opportunities
• Acting as the face of the brands in your area – professional, knowledgeable, and trusted

Why join our team?

• Be part of a newly launched sales team with real momentum
• Work directly with the client, not at arm’s length
• Represent exciting, growth-focused FMCG brands
• Genuine opportunity to prove yourself and grow with the account
• Autonomy, responsibility and visibility from day one
• Support from Smollan – a global retail solutions business with 90 years’ heritage
• Up to £36k/annum On Target Earnings (£30k/annum up to 20% KPI bonus) company van with fuel card

What we’re looking for:

• A full UK driving licence for at least 12 months
• Previous field sales or convenience retail experience
• Confidence building relationships and selling face-to-face
• Comfortable managing a territory and working independently
• A proactive approach to prospecting and problem-solving
• Ambition to grow, develop and be part of something being built

If you’re excited by the idea of helping shape a new team, working closely with a progressive FMCG distributor, and making a visible impact in convenience retail, we’d love to hear from you. Apply now!

Early applications are strongly encouraged as we reserve the right to pause or close this vacancy once we find our perfect match.

More about us...

At Smollan, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.

Awards

We are an Award-Winning Workplace! We’re proud to be recognised as one of UK & Europe’s Best Workplaces™* every year since 2015, with additional accolades:

• UK’s Best Workplaces™ for Women* (since 2018)
• UK’s Best Workplaces™ for Wellbeing* (since 2018)
• UK’s Best Workplaces™ for Development* (since 2024)
• UK’s Best Workplaces™ in Consulting & Professional Services* (2023)
• Happiest Workplace Award* (WorkL, 2023,2024 & 2025)

We’re also the most awarded agency in our industry, with multiple FMBE awards* (our industry awards) and more Agency of the Year* titles than any competitor.

Sustainability*

Looking for a company committed to a Sustainable Future? Our environmental achievements include...

• Ecovadis – Silver Award
• ISO 14001 & ISO 27001 Certifications
• Cyber Essentials Accreditation
• Partnership with Oblong Trees

Our Rebranding Journey

In January 2026, REL Field Marketing became part of the Smollan brand, marking an exciting next chapter in our journey. With a 30-year heritage and being part of the Smollan network since 2015, this change is about more than a new name - it brings together our strong local expertise with Smollan’s global scale, insight, and innovation. You’ll be working for a business that values its local teams, now supported by global best practices, shared knowledge, and opportunities to build your career as part of a truly international organisation.

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Salary : $30,000