What are the responsibilities and job description for the Field Sales Executive position at REL Field Marketing?
What's the role about?
Field Sales Executive - Weetabix
If you have experience working in Tesco, Asda, Sainsbury’s, or Morrisons, or you’re a Field Sales Rep looking for a bigger brand, we want to talk to you.
Use your knowledge of how stores run to drive growth for the UK’s #1 breakfast brand.
Full Time, Permanent
Salary: £25,500 to £30,600 per annum (OTE) Hybrid company car Incentives
Working Hours: Monday to Friday, 37.5 hours per week
Location: Watford, Luton, North West London, and surrounds
Why Join the Weetabix Team?
Working through Smollan, you won’t just be "selling cereal." You’ll be a Brand Ambassador, influencing how millions of people shop. We value the "floor-level" insight that retail staff bring—you already know how the backroom works, how deliveries land, and what makes a store manager tick.
The Mission
Your goal is to ensure Weetabix is the first thing customers see. You will:
Own Your Territory: Visit major grocery stores (Big 4) daily to build relationships with Store Managers.
Fix the Shelf: Ensure stock is moving, gaps are filled, and the perfect Store model is executed.
Secure the 'Win': Negotiate for those high-impact secondary displays.
Use Data: Use your tablet and sales data to show Store Managers why they need more Weetabix on their shelves.
Who You Are
We want energy, grit, and retail savvy.
Retail/Field Experience: You’ve worked in a supermarket (Retail) or have experience in a field-based role. You understand store operations.
The Negotiator: You aren't afraid to walk into a store and talk to a manager to get things done.
The Driver: You’ve held a full UK manual driving license for at least 12 months.
The Independent: You enjoy the freedom of being on the road and managing your own day.
What’s in it for you? We believe in rewarding success:
- £25,500 per annum up to 20% bonus based on KPIs (up to £30,600 OTE)
- Company car
- Full training and ongoing support to help you reach your full potential
- Exciting career growth opportunities within our dynamic organization
- Benefits include: 21 days holiday ( bank holidays), Medicash, Enhanced maternity leave, Enhanced paternity leave & Adoption leave, Enhanced pension, Life insurance, Cycle to work scheme, Referral programme, and more through Perkbox Taste Card!
Ready to be our next Dynamic Team Member? Early applications are strongly encouraged as we reserve the right to pause or close this vacancy prior to the listed closing date.
Join us on the journey to shape the future of breakfast – apply now and let's make mornings better together!
Learn more about our Business Development Executive...
More about us...
At Smollan, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.
Awards
We are an Award-Winning Workplace! We’re proud to be recognised as one of UK & Europe’s Best Workplaces™* every year since 2015, with additional accolades:
- UK’s Best Workplaces™ for Women* (since 2018)
- UK’s Best Workplaces™ for Wellbeing* (since 2018)
- UK’s Best Workplaces™ for Development* (since 2024)
- UK’s Best Workplaces™ in Consulting & Professional Services* (2023)
- Happiest Workplace Award* (WorkL, 2023,2024 & 2025)
We’re also the most awarded agency in our industry, with multiple FMBE awards* (our industry awards) and more Agency of the Year* titles than any competitor.
Sustainability*
Looking for a company committed to a Sustainable Future? Our environmental achievements include...
- Ecovadis – Silver Award
- ISO 14001 & ISO 27001 Certifications
- Cyber Essentials Accreditation
- Partnership with Oblong Trees
Our Rebranding Journey
In January 2026, REL Field Marketing became part of the Smollan brand, marking an exciting next chapter in our journey. With a 30-year heritage and being part of the Smollan network since 2015, this change is about more than a new name - it brings together our strong local expertise with Smollan’s global scale, insight, and innovation. You’ll be working for a business that values its local teams, now supported by global best practices, shared knowledge, and opportunities to build your career as part of a truly international organisation.
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#EntryLevel
Salary : $25,500 - $30,600