What are the responsibilities and job description for the Director of Marketing position at Reid Petroleum LLC?
Description
About Us
At Reid Petroleum, LLC we fuel more than just vehicles — we fuel communities. As the parent company of Crosby’s convenience stores, we’re proud to serve customers across a growing footprint with quality fuel, freshly prepared food, and affordable merchandise.
Our success is powered by a commitment to integrity, customer focus, and entrepreneurial spirit. As we continue to grow, we’re looking for a Director of Marketing who’s ready to lead the next phase of our brand’s evolution and share our story across every channel and community we serve.
About the Role
We’re seeking a creative storyteller and strategic brand leader with a passion for driving customer engagement and revenue growth. You’ll be responsible for developing and executing a unified marketing strategy for both Reid Petroleum, LLC and Reid Stores, LLC (Crosby’s) — shaping how our customers see, experience, and connect with our brand.
This is a hands-on leadership role for someone who can balance vision with execution, data with creativity, and inspiration with accountability.
Key Responsibilities
Brand Activation & Engagement
- Drive brand awareness and customer engagement through loyalty programs, community events, gamification, and digital storytelling.
- Develop and manage a marketing calendar of promotions, campaigns, and outreach events.
- Oversee the creation of clear, consistent messaging across digital, in-store, and media platforms.
- Adopt new tools and trends in AI-generated content and workflow efficiency.
Marketing & Outreach Strategy
- Lead the evolution of digital marketing including SEO, social media, email, and influencer engagement.
- Deploy advanced analytics and CRM tools to understand customer behavior and improve targeting.
- Explore new technologies like AI, augmented reality, and automation for innovative content delivery.
- Collaborate closely with Sales and Retail teams to align marketing and business objectives.
Strategic & Analytical Excellence
- Monitor trends, competitors, and campaign results to inform ongoing strategy.
- Develop marketing and communications plans that enhance brand awareness and customer loyalty.
- Manage the marketing budget to ensure efficient use of resources and measurable ROI.
- Track and report on campaign performance and market insights.
Leadership & Team Development
- Lead, mentor, and inspire a creative, high-performing marketing team.
- Model and uphold Reid Group Core Values: Honesty, Trustworthiness, Customer Focus, Team Spirit, Cost Consciousness, and Entrepreneurialism.
Qualifications
- 5 years of marketing content and creative leadership experience
- Experience in convenience retail, QSR, or fuel industries a plus
- Experience in commodities marketing or direct-to-consumer promotions preferred
- 3 years of management experience with direct reports
- Bachelor’s degree or higher in Marketing, Communications, or related field
- Proficiency with CRM systems, Microsoft Office, and BI tools (e.g., Tableau)
- Strong written, verbal, and presentation skills
- Proven ability to analyze data, manage budgets, and drive results
- Ability to build strong internal and external relationships
- Valid NYS Driver’s License
Benefits & Perks
We value our employees and offer a comprehensive benefits package, including:
- Competitive salary and performance-based incentives
- Health, dental, and vision insurance
- Company-paid life insurance
- 401(k) with company match
- Profit Sharing
- Paid time off (PTO) and paid holidays
- Employee discounts at Crosby’s locations
- Fuel Discounts
- Professional development opportunities
- Collaborative culture with room to innovate and grow
Join the Reid Petroleum / Crosby’s team and help us fuel growth, connection, and community — one campaign at a time.
Salary : $95,000 - $115,000