Area Manager

Job Description

Job Title: Area Manager

Location: Regional opportunities across North America

Reporting To: Area Vice President

About The Company

IWG is the unrivalled global leader in flexible workspace, six times the size of our nearest

competitor. With 14 different brands, an impressive array of support services, and a world-class, end-toend digital platform for connecting companies to workspace, we're fully invested in our customers

success.

Our companies help more than 8 million people and their businesses to work more productively. We provide

workspace for the world’s largest companies, delivering sustainable demand and income for our partners.

Digitalization and new technologies are transforming the world of work. People want the personal productivity

benefits of living and working how and where they want. Businesses want the financial and strategic benefits.

Our customers are start-ups, small and medium-sized enterprises, and large multinationals. With unique

business goals, people, and aspirations. They want workspaces and communities to match their needs. They

want choice.

Through our companies we provide that choice, and serve the whole world of work: Regus, Spaces, No18, HQ

and Signature, just to name a few. We create personal, financial, and strategic value for businesses of every

size. From some of the most exciting companies and well-known organizations on the planet, to individuals

and the next generation of industry leaders. All of them harness the power of flexible working to increase

their productivity, efficiency, agility, and market proximity.

Learn more about what we do for our team members and customers: www.iwgplc.com and what we do for

our partners: https://www.iwgplc.com/en-gb/develop-a-location

Purpose

This role is a key member of the North America Leadership Team and reports directly to an Area Vice President.

The Area Manager (AM) is accountable for driving profitability by effectively managing sales and operational

performance across a defined geographic area with multiple business centers representing our brands.

The AM's primary focus is on leading a team of Area Sales Managers and City Managers, who, in turn, oversee

the operational teams managing daily center operations and the sales workforce. Together, they work to

achieve revenue, occupancy, and profitability targets.

A significant part of this role’s success in our fast-growing, dynamic organization lies in driving revenue growth

through new sales, client upgrades, expansions, client retention, and service revenue.

IWG has an ambition to get to 30,000 locations over the medium-term by executing multiple strategies and

Leveraging Multiple Channels Including (but Not Limited To)

 Company-owned locations

 Managed partnerships (with building owners)

 Franchise partnerships(with building owners and franchise operators)

 M&A

Key Responsibilities

• Managing Operations and Customer Service Teams
• Ensure all centers are consistently “show-ready,” operating efficiently, and delivering exceptional
  
  
  

customer service while maintaining strong occupancy and profitability.

• Oversee new client onboarding processes.
• Drive service revenue growth and high-quality delivery.
• Focus on client retention and satisfaction.
• Ensuring timely billing, adherence to the collections process, resulting in minimal bad debt
• Leading a Direct Sales Force
• Recruit, manage, and train a team of sales professionals with a “hunter” mindset to meet revenue,
  
  
  

occupancy, and profitability targets, leveraging support from Learning & Development and Regional Sales

Performance teams.

• Optimize revenues by enhancing lead conversion and driving sales growth across all products and
  
  
  

services.

• Lead generation and marketing initiatives.
• Conduct effective client tours.
• Improve sales conversion rates.
• Manage and evaluate team performance.
• Driving Business Unit Performance
• Develop and implement the area sales plan in alignment with company goals and objectives.
• Analyze local market dynamics to maintain competitive pricing strategies.
• Execute a comprehensive strategy to achieve business targets.
• Enhance customer satisfaction (NPS).
• Drive occupancy, revenue, and profit growth.
• Brand and Market Engagement
• Act as a strong brand ambassador, actively networking within the local business community to gather
  
  
  

market insights and generate sales leads.

• Stay informed on competitor activity and industry trends to capitalize on commercial opportunities.
• Coaching and Team Development
• Foster team growth by mentoring and coaching staff, providing constructive feedback, and unlocking their
  
  
  

full potential to improve skills and productivity.

Required Skills, Experience & Qualifications

• Proven experience managing multiple locations and teams effectively.
• Demonstrated success in driving top-line revenue growth and consistently improving performance month
  
  
  

over month.

• Skilled at cultivating a strong team culture that fosters collaboration and positivity.
• Track record of developing, managing, and tracking pipeline opportunities to achieve business goals.
• Flexible and resourceful with a “can-do” mindset and a disciplined approach to business development.
• Self-motivated, ambitious, and eager to contribute to a team with high-growth objectives.
• Exceptional ability to inspire and lead sales teams, ensuring they are well-resourced, coached, and
  
  
  

developed with support from the Sales Performance team.

• Extensive experience overseeing multi-unit operations within a defined geographic area.
• Proficient in monitoring and evaluating performance through accurate and timely reporting.
• Strong professional communication and networking skills, capable of building high-level business
  
  
  

relationships.

• Customer-focused mindset with the ability to adapt and remain calm in high-pressure or rapidly changing
  
  
  

situations.

• Proficient in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
• Preferred qualifications include experience in commercial real estate, managing multi-unit operations,
  
  
  

leading a direct B2B sales force, and P&L management.

INDNA

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, disability, sex, sexual orientation, gender identity, military or veteran status, national origin or any other consideration protected by federal, state or local law.