What are the responsibilities and job description for the Home Improvement Financing Marketing Channel Strategist position at Regions?
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.
Job Description:
At Regions, the Home Improvement Financing Marketing Channel Strategist provides decision support and direct marketing campaign execution to support marketing needs for the company.
Regions Home Improvement Financing, a division of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and independent contractors to provide Point-of-Sale financing capabilities. This enables these partners to provide homeowners with an additional option to pay for various improvements to their homes, benefitting both the contractor partner and the homeowner.
Primary Responsibilities
Implements marketing campaigns and customer centric communications
Transfers data to and from internal and external partners for campaign implementation
Provides marketing campaign decision support and develops comprehensive campaign requirements/specifications
Confirms accurate and complete understanding of requirements and seek clarification where needed
Designs, builds, audits (quality control), and executes marketing campaigns within expected timeframes
Ensures marketing offers are provided to downstream operational systems
Develops standards to streamline campaign development
Creates campaign waterfall reports and briefs key stakeholders
Ensures correctness and quality of campaigns and execution
Acts as a player/coach
May lead and manage a team of marketing professionals
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor’s degree in Marketing or related field and eight (8) years of Marketing or related experience
Or Associate's degree in Marketing or related field and ten (10) years of Marketing or related experience
Or High School Diploma or GED and twelve (12) years of Marketing or related experience
Preferences
Strong knowledge of the financial services industry and applicable products, services, and data
Skills and Competencies
Ability to learn additional systems as needed
Ability to manage multiple priorities simultaneously
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Advanced skills in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Advanced verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Additional Job Description
An experienced marketing professional that brings deep understanding and passion for strategic messaging, positioning and customer personas.
Supports Home Improvement Financing (HIFi) marketing objectives by ensuring all messaging for HIFi solutions is on brand, on strategy and aligned to business objectives. This role partners closely with our campaign/channel managers and our content production team to translate strategy into clear messaging frameworks, objectives and deliverables. Key responsibilities of the Brand Strategist will be to research and develop customer personas to elevate our messaging impact. Also to review and approve marketing content across multiple channels, facilitating clarity, consistency and regulatory compliance. This role collaborates with HIFi’s product, sales and compliance stakeholders to help our team simplify our complex financial offerings into clear contractor-focused messages.
Position Type Full time
Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target:
Minimum: $117,379.90 USD
Median: $150,670.00 USD
Incentive Pay Plans: This job may participate in an annual discretionary bonus plan.
Benefits Information
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.
https://www.regions.com/about-regions/welcome-portal/benefits
Location Details Salt Lake City UT LOB
Location: Salt Lake City, Utah
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.
Job Description:
At Regions, the Home Improvement Financing Marketing Channel Strategist provides decision support and direct marketing campaign execution to support marketing needs for the company.
Regions Home Improvement Financing, a division of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and independent contractors to provide Point-of-Sale financing capabilities. This enables these partners to provide homeowners with an additional option to pay for various improvements to their homes, benefitting both the contractor partner and the homeowner.
Primary Responsibilities
Implements marketing campaigns and customer centric communications
Transfers data to and from internal and external partners for campaign implementation
Provides marketing campaign decision support and develops comprehensive campaign requirements/specifications
Confirms accurate and complete understanding of requirements and seek clarification where needed
Designs, builds, audits (quality control), and executes marketing campaigns within expected timeframes
Ensures marketing offers are provided to downstream operational systems
Develops standards to streamline campaign development
Creates campaign waterfall reports and briefs key stakeholders
Ensures correctness and quality of campaigns and execution
Acts as a player/coach
May lead and manage a team of marketing professionals
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor’s degree in Marketing or related field and eight (8) years of Marketing or related experience
Or Associate's degree in Marketing or related field and ten (10) years of Marketing or related experience
Or High School Diploma or GED and twelve (12) years of Marketing or related experience
Preferences
Strong knowledge of the financial services industry and applicable products, services, and data
Skills and Competencies
Ability to learn additional systems as needed
Ability to manage multiple priorities simultaneously
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Advanced skills in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Advanced verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Additional Job Description
An experienced marketing professional that brings deep understanding and passion for strategic messaging, positioning and customer personas.
Supports Home Improvement Financing (HIFi) marketing objectives by ensuring all messaging for HIFi solutions is on brand, on strategy and aligned to business objectives. This role partners closely with our campaign/channel managers and our content production team to translate strategy into clear messaging frameworks, objectives and deliverables. Key responsibilities of the Brand Strategist will be to research and develop customer personas to elevate our messaging impact. Also to review and approve marketing content across multiple channels, facilitating clarity, consistency and regulatory compliance. This role collaborates with HIFi’s product, sales and compliance stakeholders to help our team simplify our complex financial offerings into clear contractor-focused messages.
Position Type Full time
Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target:
Minimum: $117,379.90 USD
Median: $150,670.00 USD
Incentive Pay Plans: This job may participate in an annual discretionary bonus plan.
Benefits Information
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.
https://www.regions.com/about-regions/welcome-portal/benefits
Location Details Salt Lake City UT LOB
Location: Salt Lake City, Utah
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
Salary : $117,380 - $150,670