Ecommerce Retail Content Specialist

Ecommerce Content Specialist plays a vital role in ensuring the accuracy, optimization, and consistency of product content across multiple retailer platforms. This position is key to maintaining a strong online presence and driving performance across digital retail channels. The ideal candidate will have a deep understanding of brand messaging, SEO best practices, and retailer content requirements to support product visibility and customer engagement. The Ecomm Retail Content Specialist will be responsible for managing content updates, conducting regular audits, and maintaining accurate, compelling product listings. They will combine creativity with technical expertise to ensure all content aligns with brand standards and engages target audiences across every touchpoint.

Ecommerce Content Specialist plays a vital role in showcasing products online and driving sales for retail businesses. This role is a crucial link in the modern retail landscape, using their content, optimization, and analytical skills to drive online sales and build a strong online presence for their products. The Ecomm retail specialist will combine creativity with a strategic understanding of e-commerce to ensure products are presented in an engaging and effective way that resonates with target audiences.

Job summary

• Uses brand content to ensure product listings are accurate and optimized. Landing pages across various e-commerce platforms.
• Coordinates with creative team to manage and upload product images, videos, and other digital assets to retailer portals.
• Continually update content and manage on a daily basis.
• Drives online sales and enhances the overall customer experience by transforming product information into engaging narratives that resonate with shoppers and search engines alike.
• Works closely with marketing, design, sales, and IT teams to ensure content aligns with brand messaging and business goals.

Key responsibilities

• Content:
• Researches and crafts high-quality, engaging product descriptions, landing page copy, display banners, and other retailer creative.
• Develops and refines content to support SKUs across digital retail channels, including Amazon A Content.
• Content Optimization:
• Performs keyword research and implements SEO best practices to improve product visibility and organic search rankings.
• Optimizes content for conversion rate optimization (CRO) through A/B testing and analysis of performance metrics.
• Ensures consistent brand voice, tone, and style across all online content.
• Platform Management:
• Acts as a super-user of retailer platforms, exploring new tactics and understanding new capabilities to drive optimal site merchandising, navigation, and enhanced content.
• Manages ongoing digital content changes for all SKUs within retailer portals or content management systems like Salsify.
• Performs routine audits of all product listings across retailer platforms to ensure content accuracy, compliance, and brand consistency.
• Ensures that all product content complies with individual retailer standards and content guidelines.
• Performance Analysis & Reporting:
• Analyzes competitive and complementary products to identify trends and opportunities.
• Monitors and analyzes content performance using tools like Google Analytics to identify areas for improvement and report on content ROI.
• Adjusts content strategies based on data-driven insights and stakeholder feedback.
• Collaboration:
• Collaborates cross-functionally with marketing, sales, product development, design, and IT teams to ensure content alignment with broader business goals.
• May participate in agile sprint planning sessions and communicate content performance to stakeholders.

Required skills and qualifications

• Bachelor's degree in Marketing, Communications, English, or a related field.
• Proven experience (typically 3-5 years) in retail, CPG, wholesale, DTC, or ecommerce environments, particularly with product content.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
• Deep understanding of SEO best practices, keyword research, and on-page optimization techniques.
• Familiarity with e-commerce platforms (e.g., Shopify, BigCommerce, Amazon Seller Central, vendor central, retail link) and content management systems (e.g., Salsify, Syndigo, Adobe Experience Manager).
• Proficiency in analytics tools like Google Analytics and SEO tools like SEMrush or Ahrefs.
• Adept at transforming technical product data into compelling, benefit-driven content tailored to target audiences.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Highly organized and detail-oriented with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Data-driven decision-maker with the ability to leverage information to build business cases for new content creation.

Job Type: Full-time

Pay: From $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person

Salary : $55,000