Demo

Sales Activation Representative

Regal Wine Company
Santa Rosa, CA Full Time
POSTED ON 9/23/2025 CLOSED ON 1/29/2026

What are the responsibilities and job description for the Sales Activation Representative position at Regal Wine Company?

 
 
Position Title:             Sales Activation Representative 
Department:               Sales Activation Team (SAT)
Reports to:                 Sales Activation Manager_______________________________________
 
Regal Wine Company; a luxury wine distributor, that provides exceptional service and encompasses a world class wine portfolio of authenticity and integrity. We take pride in our people and are committed to cross functional training and development of our employees for a long-term career within the organization.
 
POSITION OVERVIEW:
 
This position is responsible for maintaining and increasing sales of Regal Wine Company’s complete portfolio of wines within California, to establish new business with independent, regional and national accounts – can include on premise and/or off premise accounts. This position includes phone sales and meeting with accounts in person.
 
ESSENTIAL DUTIES/RESPONSIBILITIES:
 
  • Achieve monthly sales goals through key performance indicators
  • Prospect and open new on and off premise accounts via phone calls and in-person cold calls
  • Meet in person with and maintain positive business relations with top customers across the state
  • Contact all accounts on territory run on a regular cadence but at a minimum monthly
  • Communicate internally with RWC sales team and executives
  • Maintain detailed account information on account profile cards and computer system
  • Prepare “New Account” packages
  • Organize and prepare quarterly point of sale information for accounts including mailing to existing and prospective accounts
  • Maintain Aged Trial balance report as current
  • Understand and articulate Regal pricing and discount structure to customers
  • Provide brand education to customers
  • Understand and comply with ABC regulations
  • Responsible for maintaining current education on Regal portfolio
  • Other duties as assigned by Manager
 
JOB REQUIREMENTS:
 
  • Minimum of 2 years experience in a sales or customer service position
  • Proficiency with Microsoft Word and Excel to include; report formatting, sorting and export
  • Ability to work with Outlook; calendar, meetings and email blast capable
  • Available to work flexible hours, Monday to Friday, and occasional weekends for special events
  • Ability to travel within territory frequently to visit and service accounts; for a minimum of 30% of the time (at least 2 days per week)
  • Ability to travel within California up to 6x per year, out of the territory for meetings, education and training
  • Able to repetitively lift a minimum of 50 lbs; be able to bend, squat, climb, kneel, twist and lift repetitively
  • Must possess a current driver’s license; maintain current auto insurance and a clean driving record
 
 
WAGE TRANSPARENCY
 
The base pay for this role ranges from $23.19 – $33.00 per hour. Compensation will be determined by candidate experience, skills, and location.     
 
In addition to the salary, Sales Activation Representatives are eligible for a discretionary bonus, and other sales incentives.    
 
BENEFITS: 
 
  • Health Benefits – Medical, Dental, Vision, Disability & Life insurance 
  • 401k with employer match 
  • Generous time off including vacation, holidays, and paid health time 
  • Paid volunteer time  
  • Learning & Development opportunities 
  • Modern Health virtual mental health & coaching visits 
  • Wine discounts! 
     
Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are based on merit and business needs. 

 

 

Salary : $23 - $33

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Sales Activation Representative?

Sign up to receive alerts about other jobs on the Sales Activation Representative career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$111,487 - $161,520
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$129,120 - $252,029
Income Estimation: 
$133,900 - $199,666
Income Estimation: 
$145,632 - $210,169
Income Estimation: 
$182,320 - $281,330
Income Estimation: 
$211,528 - $292,170
Income Estimation: 
$80,062 - $120,119
Income Estimation: 
$104,680 - $202,844
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$129,120 - $252,029
Income Estimation: 
$89,726 - $245,049
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$99,713 - $138,140
Income Estimation: 
$63,382 - $90,792
Income Estimation: 
$80,083 - $123,269
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$66,430 - $110,036
Income Estimation: 
$129,120 - $252,029
This job has expired.
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Not the job you're looking for? Here are some other Sales Activation Representative jobs in the Santa Rosa, CA area that may be a better fit.

  • G & J Marketing and Sales Santa Rosa, CA
  • G & J Marketing and Sales is seeking an experienced, self-directed Independent Salesperson to represent established, in-demand food and beverage brands acr... more
  • 30 Days Ago

  • Action Placements Santa Rosa, CA
  • Sales Representative. – Facade Restoration & Waterproofing Business (San Francisco & Entire Bay Area). Established Bay Area contractor specializing in faca... more
  • 30 Days Ago

AI Assistant is available now!

Feel free to start your new journey!