BDC Agent

Job Summary:

Regal Automotive Group is looking for a driven, customer-focused Sales BDC Agent to join our dynamic team. As a Sales BDC Agent, you will serve as the vital link between potential customers and our multi-brand dealership’s sales team. Your primary responsibility is to handle inbound and outbound communications—setting appointments, following up with leads, and helping ensure a seamless sales experience across all of our new and pre-owned vehicle brands.

Key Responsibilities:

• Respond promptly and professionally to all inbound internet leads, phone calls, and text messages.

• Make outbound calls to follow up with unsold leads, previous customers, and targeted marketing campaigns.

• Schedule and confirm high-quality appointments for our showroom across multiple vehicle brands.

• Accurately log all customer communications and lead activity in the CRM

• Coordinate with sales staff to ensure customer needs are met promptly and efficiently.

• Support dealership marketing efforts by promoting current incentives and offers.

• Follow up with missed appointments or cold leads to maintain a strong pipeline.

• Stay informed on vehicle inventory, current promotions, and manufacturer updates.

• Deliver excellent customer service that reflects the values of Regal Automotive Group.

Requirements:

• High school diploma or GED required; college degree preferred.

• 1 year of experience in a customer service, call center, or BDC role (automotive industry a plus).

• Excellent phone and written communication skills.

• Strong time management and organizational skills with the ability to multitask.

• Comfortable working in a fast-paced, goal-driven environment.

• Familiarity with CRM platforms and dealership management systems.

• Energetic, personable, and motivated by achieving daily/weekly performance goals.

• Bilingual abilities (especially Spanish) are a plus.

Benefits:

• Competitive hourly wage commission and bonus opportunities

• Health, dental, and vision insurance

• 401(k) with company match

• Paid time off and paid holidays

• Ongoing training and development

• Employee discounts on vehicles, service, and parts

• Opportunities for career growth within Regal Automotive Group

About Regal Automotive Group:

At Regal Automotive Group, we are proud to represent multiple leading automotive brands and serve customers throughout Lakeland. Family-owned and operated, we are committed to excellence in customer service, employee satisfaction, and community involvement. Our team members are our most valuable asset—and we invest in their success with ongoing training and advancement opportunities.