Vice President of Sales - B2B Food West Region

Western United States • Regional leadership • Strategic accounts • Travel required

Build the team. Expand the market. Own the growth.
Lead RefrigiWear's Food sales strategy across the West while serving as an executive partner to high-value regional and multi-location customers.

The Opportunity

RefrigiWear, a global leader in protective apparel and equipment for extreme environments, is seeking a strategic, results-driven sales executive to accelerate growth across our Food vertical in the Western United States. This is a player-coach leadership role: you will shape regional strategy, develop a high-performing sales organization, and personally advance the customer relationships and complex opportunities that matter most.

Your focus will include food processing, cold storage, distribution, warehousing, and temperature-controlled supply chains-markets where RefrigiWear products help people work safely and perform at their best.

What You'll Own

• Regional growth strategy - Build and execute a comprehensive West Region plan aligned with company and Food vertical objectives.
• Revenue performance - Set targets, translate them into territory plans, and lead monthly, quarterly, and annual execution.
• New business development - Win customers across food processing, cold-chain, distribution, and warehousing markets.
• Enterprise expansion - Penetrate additional facilities, grow wallet share, increase reorder frequency, and expand adoption across product categories.
• Strategic account leadership - Serve as executive sponsor for priority regional and multi-location accounts, including complex negotiations and rollouts.
• Profitable growth - Guide pricing and margin strategies that strengthen competitiveness and long-term value.

How You'll Lead

• Lead, coach, and develop Regional Sales Directors across the West.
• Create a performance culture grounded in accountability, disciplined CRM usage, and accurate forecasting.
• Strengthen territory planning, strategic selling, and executive-level customer engagement across the team.
• Partner with HR to attract, retain, and develop exceptional regional sales talent.
• Align goals and incentives with the behaviors and outcomes that drive sustainable growth.

Where You'll Make an Impact

• Develop executive relationships with the region's most valuable food and cold-chain customers.
• Unlock white-space opportunities across customer networks and multi-location operations.
• Support high-stakes meetings, strategic agreements, and complex regional opportunities.
• Partner with Marketing on regional campaigns, launches, and demand generation.
• Collaborate with Product and Merchandising to align the assortment with West Region market needs.
• Work closely with Operations and Customer Service to deliver a seamless customer experience.
• Bring market intelligence to leadership, including competitive threats, industry shifts, and product opportunities.

What Success Looks Like

• Regional revenue growth and consistent target attainment
• A healthy, visible pipeline with improving win rates and deal quality
• Greater facility penetration and product adoption within enterprise accounts
• Higher customer retention and reduced churn
• Strong forecast accuracy and clear performance accountability
• A capable, engaged sales organization built to scale

What You Bring

• 8–12 years of progressive B2B sales leadership experience, including meaningful exposure to food processing, cold-chain, industrial PPE, or a related market.
• Demonstrated success leading a multi-state or regional sales organization.
• A record of exceeding revenue goals, expanding territories, and developing new business.
• Experience leading sales teams while personally managing strategic regional accounts.
• Executive presence and the ability to influence decision-makers across mid-market and enterprise organizations.
• A strong command of multi-location selling, facility penetration, CRM discipline, and forecasting.
• A data-informed approach to decisions, paired with sound commercial judgment.
• Ability to travel throughout the Western region as business needs require.

Why RefrigiWear

For more than 70 years, RefrigiWear has helped people work in the world's coldest and harshest environments. Our insulated industrial workwear, accessories, and personal protective equipment are trusted across food processing, cold storage, warehousing, distribution, and temperature-controlled supply chains.

• Lead a high-potential region with meaningful room for expansion.
• Make a visible impact on revenue, market share, and customer growth.
• Join a collaborative executive team with strong operational support.
• Receive competitive compensation with performance-based incentive and bonus opportunities.
• Be part of a strong, family-oriented culture committed to better products for working in the cold and other harsh conditions.

READY TO LEAD THE WEST?

Bring your strategic vision, commercial discipline, and passion for building winning teams to RefrigiWear.