Paid Media Specialist

About Us:

We’re reFOCUS Marketing — a growth partner for service-based small businesses. Our mission is simple: help good people win in business and in life.

We build marketing systems that create trust, spark opportunity, and give our clients the confidence to lead in their market. Our vision? An ecosystem where business owners can plug in and find the strategy, creative, and community they need to grow with confidence.

Culture matters here. We move with urgency, celebrate the wins, and always show up for each other. We take our work seriously — but not ourselves. If you’re wired for ownership, collaboration, and creativity, you’ll fit right in.

Why Our Work Matters:

Small businesses are the heartbeat of every community — creating jobs, supporting families, and driving local impact.

But too often, their voices get lost in the noise.

That’s where we come in.

We help them tell their story clearly and confidently through marketing that builds trust, fuels growth, and makes an impact. When our clients win, their communities win too — and that’s the kind of work worth doing.

Why We Need You:

Our strategies work. Our systems work. But without the right paid traffic engine behind them, our clients can’t scale.

We’re looking for a smart, results-driven Paid Media Specialist who can build and optimize Meta (Facebook/Instagram) ad campaigns that generate real, consistent results. You’ll take campaigns from idea → launch → reporting and own performance across accounts.

If you love testing new angles, tracking metrics, refining audiences, and figuring out what makes people click… you’ll feel right at home here.

Your #1 job: create and manage paid media campaigns that actually convert — and keep improving over time.

What You’ll Do:

• Build, launch, and manage paid ad campaigns that align with client goals
• Create and refine audiences, set up conversion tracking, and structure funnels that convert
• Monitor, analyze, and report on campaign performance weekly
• Collaborate with the creative team to align messaging, visuals, and strategy
• Troubleshoot low-performing campaigns and make data-backed recommendations
• Stay up to date on platform changes, targeting options, and best practices
• Occasionally collaborate directly with clients to translate their ideas into content that works

Who You Are:

• A data-driven marketer who loves experimenting, testing, and optimizing
• Experienced in Meta Ads (FB/IG) — this is the top requirement
• Someone who enjoys finding patterns in performance and improving results
• Collaborative and open to feedback, working well with editors, coaches, and creators
• Organized, reliable, and comfortable managing multiple campaigns at once
• Someone who values both creativity and clear communication
• Hungry to grow and excited to be a trusted expert on the team

Compensation & Growth:

• Starting Pay: $25/hour
• Hours: 15–25 per week (flexible, remote)
• Paid twice per month (1st & 15th)
• 90-day review with potential pay lift based on performance
• Opportunity to grow into a larger leadership role or full-time position as the company scales

Why This Role Matters:

Local businesses are the heart of every community. By helping them grow, you’re not just improving marketing — you’re strengthening the lives and livelihoods behind each brand.

This role is for someone who thrives on clarity, progress, and real impact. You’ll have space to lead, freedom to create, and a team that’s got your back.

If you want to make a difference — not just shuffle projects — you’ll love it here.

Requirements Added by the Job Poster:

• Can start immediately