What are the responsibilities and job description for the Social Media and Marketing Manager position at Refined Roots?
Are you passionate about shaping compelling digital narratives and engaging audiences across social platforms? We’re seeking a dynamic Social Media and Marketing Manager to lead our online presence with energy, creativity, and strategic insight. In this role, you’ll craft innovative content, manage multi-channel campaigns, and build authentic relationships that elevate our brand. If you thrive in a fast-paced environment and love turning ideas into impactful marketing initiatives, this opportunity is perfect for you! Join us to drive brand awareness, foster community engagement, and deliver measurable results through cutting-edge digital marketing strategies.
- Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand visibility and engagement.
- Create captivating content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
- Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules.
- Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activity.
- Utilize SEO best practices and keyword research to optimize content for search engines and increase organic reach.
- Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign performance and inform future strategies.
- Coordinate with public relations teams to manage brand reputation and execute impactful outreach initiatives.
- Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize ROI.
- Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for high-quality visual content creation.
- Maintain strong relationship management with influencers, partners, and community members to foster long-term engagement.
- Proofread all content meticulously to ensure clarity, accuracy, and brand consistency before publishing.
- Proven expertise in social media management tools such as Hootsuite or Buffer for scheduling and analytics.
- Strong graphic design skills with proficiency in Adobe Photoshop, canva, Adobe Illustrator, and Adobe Creative Suite for compelling visual storytelling.
- Experience in video editing and photography to produce engaging multimedia content.
- Knowledge of SEO techniques, keyword research methods, and web analytics platforms like Google Analytics to optimize digital campaigns.
- Skilled in social listening tools to monitor brand reputation and industry trends effectively.
- Ability to develop targeted social media marketing strategies that align with broader branding goals.
- Excellent relationship management skills for influencer outreach, partnership development, and community engagement.
- Familiarity with Facebook Advertising campaigns for precise audience targeting and performance tracking.
- Strong proofreading abilities ensuring all content is polished, accurate, and aligned with brand standards.
- Understanding of e-commerce platforms and digital marketing principles to support sales-driven initiatives. Join us as a Social Media and Marketing Manager if you’re eager to energize our brand’s digital voice through innovative content creation, strategic campaign execution, and meaningful audience engagement!
Pay: $18.00 - $20.00 per hour
Expected hours: 40.0 per week
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
People with a criminal record are encouraged to apply
Work Location: In person
Salary : $18 - $20