Head of Demand Generation

Company: ReferPro

Location: Lehi

ReferPro is looking for a Head of Demand Generation to own and scale our top-of-funnel growth engine. This person will be responsible for developing, executing, and measuring demand generation across digital, events, partnerships, outbound/SDR, and other growth channels.

Reporting directly to the CRO, you'll work closely with leaders across Sales, Marketing, Partnerships, Customer Success, and Operations to create a coordinated approach to pipeline generation.

This is a hands-on leadership role for someone who can build strategy, execute quickly, and use data to determine where we should invest next.

• Build and execute ReferPro's overall demand generation strategy.
• Own pipeline generation across digital, paid, events, partnerships, SDR/outbound, and emerging channels.
• Partner with Sales leadership to improve target account strategy, outbound campaigns, messaging, and SDR effectiveness.
• Develop campaigns around key industry events and partnerships that generate measurable pipeline.
• Build the tracking, attribution, and reporting needed to understand performance across every channel.
• Establish clear measurement from campaign → opportunity → pipeline → revenue.
• Continuously test new channels, audiences, messaging, and campaigns.
• Manage demand generation budget and allocate resources toward the highest-performing opportunities.
• Work cross-functionally to ensure Marketing, Sales, Partnerships, and Operations are aligned around pipeline goals.
  

• 7 years of B2B demand generation, growth, or revenue marketing experience.
• Experience building and scaling demand generation within SaaS or technology.
• Strong understanding of B2B sales funnels and pipeline creation.
• Experience across digital, paid acquisition, events, partnerships, ABM, and outbound.
• Strong analytical skills with experience in attribution, funnel reporting, and campaign measurement.
• Experience working closely with SDR and sales teams.
• Strong knowledge of HubSpot or similar CRM and marketing automation platforms.
• Comfortable operating at both the strategic and execution level.
• Highly accountable, analytical, and biased toward action.

Experience in home services, vertical SaaS, franchise organizations, or PE-backed businesses is a plus.

Success in this role comes down to building a predictable, measurable, and scalable pipeline-generation engine.

You'll help us understand where our best opportunities come from, which channels are working, what they're costing us, and where we should invest next.

Ultimately, you'll be responsible for helping ReferPro consistently create more qualified pipeline as we scale.

This role is based at our Lehi, Utah office and is an in-office position. We believe some of our best work happens when teams are together, collaborating quickly and solving problems in real time.

ReferPro is a fast-growing company with an ambitious team and a culture built around ownership, accountability, collaboration, and winning together. You'll have the opportunity to make a meaningful impact, work directly with company leadership, and help build the next stage of our growth.

We offer a competitive compensation package, great benefits, and a high-energy work environment where strong performers are given meaningful ownership and opportunities to grow with the company.