SOCO-7 - SOCO -Leasing Specialist

Leasing Specialist

Immediate Supervisor: Property Manager

Position Summary

The Leasing Specialist plays a vital role in the success of the community by driving occupancy through effective leasing and exceptional customer service. This position is responsible for apartment rentals, move-ins, and renewals while maintaining accurate records and providing residents and prospects with a positive, professional experience. The ideal candidate demonstrates strong communication skills, thorough product knowledge, and a proactive approach to achieving leasing goals.

Primary Responsibilities

I. Personnel & Compliance

• Maintain accurate and organized resident and property files.
• Demonstrate a comprehensive understanding of all lease-related documents; complete all required paperwork accurately and promptly.
• Inspect all pre-leased apartments prior to move-in to ensure readiness and quality.
• Stay fully informed on community features, availability, floor plans, and current specials.
• Create and manage waiting lists while maintaining a strong sense of urgency.
• Achieve a minimum score of 80% or higher on all leasing shop reports.
• Present a professional appearance and demeanor at all times, reflecting company standards.

II. Administrative & Leasing

• Lease all vacant and upcoming units by qualifying prospective residents in accordance with company standards and Fair Housing guidelines.
• Maintain a minimum 40% closing ratio on leasing traffic.
• Accurately enter all prospect and traffic information into ResMan daily.
• Conduct regular competitive market surveys to remain informed on local trends and pricing.
• Execute the lease renewal process to maximize resident retention.
• Coordinate all move-ins, move-outs, and related changes with accuracy and timeliness.
• Complete guest cards, follow up consistently, and convert leads to leases to meet occupancy goals.
• Perform additional administrative or operational duties as assigned by management.

III. Customer Service

• Answer all incoming calls and inquiries professionally and efficiently.
• Provide enthusiastic, solution-oriented service to all prospects, residents, and vendors.
• Exhibit strong communication skills with a friendly, approachable demeanor.
• Identify each prospect’s needs (“hot buttons”) and match them effectively with community features.
• Build rapport with residents and foster a welcoming community environment.

IV. Maintenance & Property Standards

• Submit and track resident service requests; follow up to ensure resident satisfaction.
• Observe and report any maintenance issues or safety concerns promptly.
• Assist with maintaining curb appeal by picking up litter and reporting property needs.
• Support the maintenance team in maintaining community standards and resident satisfaction.

• REEP the Benefits!

Perks and Incentives:
 

·         10 days Paid Time Off (PTO), increasing to 17 days after 2 years of service.

·         Paid Holidays: New Year’s Day, Labor Day, Memorial Day, Thanksgiving Day, Thanksgiving Friday, Independence Day, Christmas Day

·         30% Rental Discount
 

Financial Incentives:
 

·         401K with 100% match on contributions up to 5%

·         Bonuses based on performance
 

Health and Wellness:
 

·         Dental Insurance

·         Vision Insurance

·         Medical Insurance with up to 75% coverage
 

Employee Well-being:
 

·         Paid Life Insurance 

·         Supplemental Life Insurance

·         Paid Short Term Disability coverage
 

Professional Development:
 

·         Paid Training and Certifications to enhance your skills and career growth opportunities.

Qualifications

• High school diploma or GED required; leasing or sales experience preferred.

• Strong communication, customer service, and sales skills.

• Ability to learn and navigate property management software (ResMan preferred).

• Knowledge of Fair Housing laws or willingness to complete required training.

• Professional appearance, positive attitude, and strong attention to detail.

• Ability to multitask, prioritize, and work in a fast-paced environment.

• Reliable, punctual, and able to meet leasing goals and