What are the responsibilities and job description for the Analyst, Operations position at Reef?
Job Description: Analyst, Operations
Reports to: Sr. Mgr Product Planning
Location: Carlsbad, CA (hybrid)
About REEF:
At REEF, we’re more than a premium footwear brand. We’re a community built on a deep love for the beach, surf culture, and creating high-quality products that fit active, adventurous lifestyles. For more than 30 years, we’ve blended comfort, style, versatility, and innovation to create footwear made for life in and around the water.
As industry pioneers, we are committed to setting the standard for environmental and social responsibility. We prioritize sustainable design by using water-based glues, recycled materials, and other low-impact innovations, while actively supporting organizations like Urban Surf 4 Kids and the Surfrider Foundation. Beyond our products, we empower our employees and brand advocates to give back, fostering a culture rooted in purpose and impact.
That same purpose carries into how we work and who we bring onto our team. At REEF, we value collaboration, creativity, accountability, and people who are energized by contributing to a brand with strong heritage and continued momentum. If you’re excited to help shape what’s next for REEF, we’d love to hear from you!
Role Overview:
The Operations Analyst plays a critical role in supporting product planning, inventory management, reporting, and operational execution across the business. This individual will be responsible for maintaining data accuracy, supporting purchase order activities, coordinating sample management, and providing analytical insights that drive business decisions. The ideal candidate is highly analytical, detail-oriented, proactive, and thrives in a fast-paced environment. They take ownership of their work, identify opportunities for process improvements, and consistently deliver high-quality results with minimal supervision. This is a full-time, exempt position. Employees are required to work a hybrid schedule. (3) Days in office at our HQ in Carlsbad, and (2) Days Remote.
Key Responsibilities:
- Support monthly and out-of-season purchasing activities to ensure timely product availability and inventory management.
- Perform master data validation and quality assurance checks to ensure accurate data management and seamless buy execution
- Conduct MCQ audits and maintain accurate product information through PLM updates.
- Create and manage purchase orders while ensuring accuracy and compliance with internal processes.
- Coordinate and track sample procurement, including:
- Seasonal Salesman samples
- First production samples
- Off-cycle sample requests
- TOP samples for U.S. direct ship customers
- Manage vendor scorecard reporting and assist with supplier performance reviews.
- Support monthly business cadence activities and Quarterly Business Review (QBR) preparation.
- Generate ad hoc analyses and reporting to support cross-functional business needs.
- Identify opportunities to improve reporting processes, data quality, and operational efficiency.
- Partner with cross-functional teams to ensure accurate and timely execution of business priorities.
Qualifications:
Required Skills & Experience:
- Bachelor's degree in Business, Supply Chain, Operations, Finance, Analytics, or a related field.
- Advanced Microsoft Excel skills required, including:
- Pivot Tables
- XLOOKUP
- Data validation
- Complex formulas
- Data analysis and reporting
- Strong analytical and problem-solving abilities.
- Exceptional attention to detail and accuracy.
- Excellent organizational and time management skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Strong written and verbal communication skills.
Key Attributes:
- Self-starter with a proactive, go-getter mentality
- Takes initiative to improve processes and drive efficiencies
- Comfortable working independently while collaborating effectively with cross-functional teams
- Curious, resourceful, and committed to delivering high-quality work
- Ability to anticipate business needs and act with urgency
Equal Opportunity Employment Statement:
REEF Lifestyle LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.
Pay Transparency:
REEF Lifestyle LLC complies with all applicable state and local laws regarding pay transparency. For positions located in California, the hourly range or salary for this role is $80-$90k. Please note that final compensation will be determined based on factors such as the candidate's qualifications and experience. Additional benefits and compensation details will be shared during the offer process.
Reasonable Accommodations:
REEF Lifestyle LLC is committed to providing reasonable accommodation to qualified individuals with disabilities. If you need assistance or accommodation during the application process, please contact us directly. At-Will Employment: Employment at REEF Lifestyle LLC is on an at-will basis. This means that either the employee or REEF Lifestyle LLC may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.
Salary : $80,000 - $90,000