Marketing Director, Communications and Events

Job Title: Marketing Director, Communications and Events

Company: Reef Capital

Location: Deer Valley East Village on behalf Extell (EXU) and Reef

Salary/Job Type: $140,000-$175,000; Full-Time, Utah-based

About Reef:

Reef Capital is a Utah-based vertically integrated investment and development firm founded in 2005. Reef's team is currently involved in some of the most prominent development transactions in Utah and other targeted geographies across the United States.

Built on two decades of success, our investment approach combines proven expertise with purposeful innovation. Reef's team has completed more than 500 transactions across all lines of business. In addition to our real estate investment strategy, Reef and/or affiliates own and operate various businesses that add significant long-term value to its projects. We have grown rapidly, growing from about 25 employees to well over 400, with managed assets on behalf of over 750 institutional and individual partners worldwide.

With the motto "Expect the Best," Reef's most prominent developments include Black Desert Resort, a $2 billion luxury resort in Ivins, Utah; Marcella, a luxury private golf community in Park City, Utah; Tributer Resort, Virginia's newest premier private lakeside golf destination; Cornerstone Club, a 5,000-acre residential community, private club, and resort in Telluride, Colorado; Sweetens Cove, a renowned and evolving golf destination nestled in the Tennessee Valley; and the restoration of the historic Coco Palms Resort in Wailua, on the island of Kauai, Hawaii.

At Reef, our mission is to recruit, develop, and retain entrepreneurial individuals who desire to build and create something long-lasting and meaningful. Our business enables bright, committed people to work in high-performing teams within an environment that allows each person to achieve their professional objectives. Reef values a strong culture dedicated to the health and well-being of our employees.

About Deer Valley East Village:

Deer Valley East Village (DVEV) is an exclusive new luxury base area, situated at the foot of Deer Valley Resort's expanded terrain and directly across from Jordanelle State Park and Reservoir. Designed as a four-season alpine destination, DVEV combines world-class skiing, lake recreation, elevated hospitality, and thoughtfully curated village experiences. The development partners are committed to delivering exceptional real estate and guest experiences backed by Deer Valley's renowned service standards and long-standing legacy of excellence.

Position Summary:

The Marketing Director, Communications & Events serves as a strategic support leader to the Vice President of Marketing and is responsible for shaping, managing, and delivering all communications, stakeholder messaging, media relations, and event programs for Deer Valley East Village. This individual ensures that the voice of DVEV is clear, consistent, accurate, and aligned with the destination brand and the Deer Valley® trademark license agreement across all partner groups.

The role leads communications strategy, public relations, stakeholder alignment, high-impact real estate events, village programming support, and marketing operations/project management. This individual works collaboratively with Extell, Deer Valley Resort, brokerages, hospitality operators, and municipal partners to advance the village's brand, support real estate sales, and establish DVEV as a premier four-season destination. The role also partners closely with the Reef Enterprises marketing team, utilizing shared technical expertise and integrated support similar to a centralized corporate services function.

Key Responsibilities:

The role is responsible for managing communications, messaging alignment, stakeholder engagement, events, and operational rigor across the Deer Valley East Village marketing ecosystem. Core areas include:

Communications Strategy & Message Development

• Develop and execute comprehensive communication strategies supporting construction milestones, destination development, real estate launches, and partner updates.
• Ensure consistency of messaging across all internal and external communications, partner groups, media channels, and real estate touchpoints, maintaining one unified voice for Deer Valley East Village.
• Ensure that all messaging complies with the Deer Valley® trademark license agreement and is aligned with the DVEV destination brand guidelines.
• Produce partner newsletters, HOA communications, internal updates, executive messaging, and project briefings.
• Coordinate messaging alignment across Deer Valley Resort, Extell, Reef, hospitality partners, brokerages, and municipal entities.

Media Relations & Public Relations

• Lead local and national earned media efforts across luxury real estate, lifestyle, travel, outdoor recreation, and business press.
• Develop press releases, media advisories, story pitches, and narrative frameworks that elevate DVEV's profile.
• Manage press visits, interviews, construction tours, and strategic media engagement opportunities.
• Collaborate with Reef corporate communications and Extell's PR agency to ensure unified messaging and coordinated outreach.

Stakeholder Engagement & Partner Communications

• Build and maintain strong working relationships with Deer Valley Resort, HOAs, regional brokerages, hospitality partners, MIDA, Wasatch County, Heber tourism, and other stakeholders.
• Facilitate clear, timely communication among partners to maintain alignment on milestones, messaging, and brand guidelines.
• Ensure individual property brands are represented appropriately within DVEV marketing communications.
• Collaborate with the Reef Enterprises marketing team to leverage their technical expertise and centralized support to ensure aligned communications, message cohesion, and coordinated stakeholder engagement across the broader Reef portfolio.

Events, Activations & Real Estate Engagement Opportunities

• Plan and execute all broker events, potential-buyer activations, VIP previews, and real estate milestone events.
• Support real estate launches and partner openings
• Develop run-of-show documents, guest flows, staging plans, schedules, and event creative materials.
• Lead onsite execution for events that enhance the sales experience and reinforce the village narrative.

Real Estate Sales Support Messaging

• Develop messaging for real estate collateral, milestone eblasts, newsletters, announcements, and project updates.
• Partner with brokerages to align narrative frameworks across all prospect touchpoints.
• Support creation of curated sales experiences and tours that highlight DVEV's differentiators.

Village Programming & Sense of Place Development

• Support VP in developing a year-round village programming calendar designed to enhance guest experience and strengthen the village's sense of place.
• Develop communications, messaging, and partner coordination tied to seasonal activations, community events, and experiential programming.

Marketing Operations & Project Management

• Serve as the internal project management lead for the DVEV marketing team, complementing corporate PM support.
• Maintain marketing calendars, workflows, approval processes, asset routing, and cross-functional coordination.
• Track deadlines, deliverables, vendor management, and budget alignment across communications and events initiatives.
• Support measurement and reporting of KPIs related to communications, events, and stakeholder engagement.

Qualifications:

• Bachelor's degree in Communications, Public Relations, Marketing, Business, or related field.
• Minimum of 7-10 years of experience in communications, PR, stakeholder relations, or event management within luxury real estate, hospitality, or resort environments.
• Strong writing, editing, and messaging development skills with demonstrated ability to tailor communications to sophisticated audiences.
• Proven experience managing events, activations, or real estate-related programming for high-net-worth audiences.
• Experience collaborating with multiple stakeholders and navigating complex partner environments.
• Excellent organizational and project management skills with the ability to manage multiple initiatives simultaneously.
• Strong interpersonal and relationship-building capabilities.

Company Benefits:

• 401(k) Plan with Company Match
• Generous Health Plan with HSA Match
• Flexible Paid Time Off
• Cell Phone Service Allowance
• Discounts at Company-owned Resorts and Golf Courses

Salary : $140,000 - $175,000