Assistant Manager - REEDS Jewelers, Fenton

A New Landmark Store. A Timeless Career Opportunity.

At REEDS Jewelers, we believe that every milestone deserves to be celebrated, and every moment honored with meaning. As we approach our 79th anniversary, we are proud to open our newest luxury retail destination at Fenton in Cary, NC—a premier, walkable urban village blending luxury retail, chef-driven dining, upscale living, and entertainment in one of the Southeast’s most dynamic markets.

Fenton is a mixed-use development designed to elevate the retail experience—bringing together national brands, local favorites, and modern amenities just minutes from downtown Raleigh and Research Triangle Park. This location will feature top luxury brands and offers immense opportunity for sales success within a growing and vibrant community.

The Raleigh-Durham area was ranked among the Top 10 Best Places to Live by U.S. News & World Report (2024–2025) and is one of the fastest-growing cities in the Southeast. This market presents unparalleled potential for both personal and professional growth.

As one of the largest national family-owned jewelers in the country, REEDS is proud to honor our values and legacy while remaining forward-leaning, modernized, and always growing.

We are currently seeking a Assistant Store Manager to lead this exciting new chapter. This individual will play a pivotal role in shaping the client experience, building a high-performing team, and championing REEDS’ commitment to quality and service.

Overview

We are seeking a results-driven, client-centric Assistant Store Manager to support the Store Manager in leading a high-performing team. This role plays a key part in driving sales, developing team talent, and ensuring operational excellence while embodying REEDS’ values of Integrity and Performance Excellence.

The Assistant Store Manager serves as an inspiring leader on the sales floor, acting as a mentor and coach while ensuring a seamless client experience and the successful day-to-day operation of the store.

This leader must embody REEDS' core values:

• Integrity – We live ethically and honestly in every moment and interaction.
• Performance Excellence – We pursue success relentlessly and learn from every experience.
• Stewardship – We honor the trust placed in us by our associates, clients, and communities.
• Professionalism – We attract and grow exceptional talent through development and self-leadership.
• Entrepreneurial Spirit – We embrace imagination, creativity, and forward-thinking action.
• Team Orientation – We thrive through collaboration, shared goals, and mutual respect.
• Passion – Our love for what we do drives extraordinary customer experiences—and makes it fun.

Key Responsibilities

Sales Leadership

• Partner with the Store Manager to exceed store sales goals and KPIs through effective leadership and coaching.
• Demonstrate strong sales presence on the floor, fostering deep client relationships and personally contributing to revenue goals.
• Drive business growth by leveraging key product categories and promotional strategies.
• Support the execution of client development initiatives to cultivate both new and loyal REEDS customers.

Client Experience

• Uphold REEDS’ standard of exceptional service at every client touchpoint.
• Coach and inspire team members to create unforgettable, personalized shopping experiences.
• Be a consistent presence on the sales floor to support, troubleshoot, and celebrate team success.
• Use client feedback to improve service strategies and store experiences.

Team Development

• Help attract and retain top-tier talent that reflects the REEDS brand.
• Foster a positive, goal-oriented culture by mentoring team members and providing regular coaching and feedback.
• Champion ongoing development by encouraging participation in company training programs and performance initiatives.
• Partner in managing performance, recognition, and professional growth within the team.

Operational Excellence

• Ensure smooth, efficient daily operations and uphold all company policies and standards.
• Maintain an organized and effective back-of-house that supports store success.
• Identify opportunities for efficiency and process improvements across all operational functions.
• Support loss prevention, inventory control, and compliance efforts.

Required Qualifications

• Minimum 3 years of experience in retail, preferably within luxury, specialty, or jewelry retail.
• Proven track record of driving sales results while delivering exceptional customer experiences.
• Strong leadership presence with the ability to inspire, guide, and develop a team.
• Proficient in POS systems, clienteling tools, Microsoft Office, and digital commerce platforms.
• Availability to work a flexible schedule including evenings, weekends, and holidays. 
• High School Diploma/Equivalent
• Must be legally eligible to work in the U.S.
• Must be able to sit or stand for extended periods as required

Preferred Qualifications

• Previous coursework or certification from the Gemological Institute of America (GIA).
• Passion for jewelry, watches, and gemology.

Our sales team earns an hourly base pay rate and monthly commission.

REEDS Jewelers offers a comprehensive compensation program that includes health/dental/life/LTD insurance, 401k, merchandise discounts, career growth and a drug free workplace.

REEDS Jewelers is an Equal Opportunity Employer. We value the diversity of our team, and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. REEDS provides a smoke and drug-free environment.