What are the responsibilities and job description for the Multichannel Business Analytics & Strategic Insights position at redolentech?
We are urgently looking for Multichannel Business Analytics & Strategic Insights for our Direct client requirement
TITLE: Multichannel Business Analytics & Strategic Insights
LOCATION: San Bruno, CA
DURATION: 6 months
Rate: DOE
Job Description:
What We're Looking for
Minimum Qualifications
Preferred Qualifications
TITLE: Multichannel Business Analytics & Strategic Insights
LOCATION: San Bruno, CA
DURATION: 6 months
Rate: DOE
Job Description:
What We're Looking for
- Walmart Media Group is searching for an Marketing Insights Specialist who will provide report on market trends, consumer insights, and advertiser or brand specific performance and provide meaningful insights for stakeholders & sellers.
- The data will be included in client pitches for Walmart Media Group go-to-market advertising deliverables, focusing on presales recommendations
- We seek someone with a strong entrepreneurial background, who can lead cross-functional teams and own development of new solutions that enable the business to scale.
- As the Leader of the Marketing Insights team, you will turn hard data into actionable insights and compelling stories to inform key business decisions.
- You will collaborate with cross-functional teams of business leaders, product teams, marketers, and finance managers to solve the most pressing and challenging problems that face our business.
- Design and monitor performance reporting for digital advertising and marketing experience (site/app) projects
- Frame the right questions, write queries and perform ad-hoc analysis to support immediate business data needs
- Create and automate best-in-class reporting and dashboards, while ensuring data integrity
- Provide clear recommendations and next steps for executive leadership consumption based on insights generated
Minimum Qualifications
- Bachelors in Economics, Math, Computer Science, Statistics, Management Science or other quantitative fields
- Deepen business understanding of customer experience, marketing, merchandising and site data
- 3 year's experience in a quantitative or analytical role – within consulting, marketing or consumer analytics
- Flair for data and business strategy, yet curiosity, humility and willingness to learn and work in teams
- Big picture thinking and ability to influence senior stakeholders
- Basic SQL & experience working on large multidimensional datasets. Omniture experience a plus
Preferred Qualifications
- Experience using NPD, IRI, Nielsen, & associated market research data points.
- Design and monitor performance reporting for digital customer experience (site/app) projects as well as ad placements
- Familiarity building automated insights engine for sales, marketing, & external advertisers to digest & apply 1st & 3rd party data.
- Create & build case studies that illustrate the power of WMG data & how it can be utilized.
- Contribute with creating and automating best-in-class reporting and dashboards, while ensuring data integrity