What are the responsibilities and job description for the Marketing coordinator position at Redbird Roofing?
Marketing Coordinator
Location: Ridgefield wa
Job Type: Full-Time, In-Person
Compensation: $40,000–$75,000
About Redbird Roofing
Redbird Roofing is a growing residential roofing company focused on delivering exceptional customer service and high-quality workmanship. We're looking for an organized, driven Marketing Coordinator to help manage our marketing efforts, strengthen our brand, and drive lead generation across multiple channels.
Position Overview
The Marketing Coordinator will serve as the central point of contact between Redbird Roofing, our marketing partners, lead generation vendors, and leadership team. This role combines marketing strategy, vendor management, lead tracking, networking, and brand promotion.
This is not a graphic design or social media-only position. We are looking for someone who can help us understand where our leads come from, improve marketing performance, and support the continued growth of the company.
ResponsibilitiesMarketing Vendor Management
- Lead weekly meetings with SEO, PPC, and marketing partners
- Coordinate communication between vendors and company leadership
- Hold vendors accountable for deliverables and performance metrics
- Track marketing initiatives and campaign execution
Lead Tracking & Reporting
- Monitor and track all lead sources
- Maintain accurate marketing reports and dashboards
- Analyze lead volume, lead quality, and conversion trends
- Present monthly marketing performance reports to leadership
- Identify opportunities to improve marketing ROI
Marketing Strategy & Campaigns
- Assist ownership with marketing planning and strategy
- Coordinate postcard and direct mail campaigns
- Support referral and partnership marketing initiatives
- Help execute seasonal and neighborhood marketing campaigns
- Research and recommend new lead-generation opportunities
Social Media & Brand Management
- Manage Facebook, Instagram, and LinkedIn accounts
- Create and schedule content showcasing projects, customers, and company culture
- Coordinate photo and video collection from job sites
- Maintain brand consistency across all marketing channels
Networking & Community Outreach
- Attend and represent Redbird Roofing at BNI meetings
- Develop and maintain referral partner relationships
- Participate in local networking events and community activities
- Support sponsorships, trade shows, and community outreach programs
QualificationsRequired
- 2 years of marketing, business development, project coordination, or related experience
- Strong organizational and communication skills
- Comfortable leading meetings and managing vendor relationships
- Strong computer and reporting skills
- Ability to manage multiple projects simultaneously
- Professional appearance and demeanor
Preferred
- Experience in roofing, construction, home services, real estate, or related industries
- Experience with CRM systems and lead tracking
- Familiarity with social media management
- Experience coordinating direct mail or local marketing campaigns
- Understanding of marketing metrics and ROI analysis
Success Metrics
- Accurate lead source tracking
- Marketing reports delivered on time
- Referral partner growth
- BNI participation and lead generation
- Successful execution of postcard and marketing campaigns
- Consistent social media presence
- Improved marketing accountability and performance
Why Join Redbird Roofing?
- Growing, locally owned company
- Opportunity to make a direct impact on company growth
- Collaborative leadership team
- Career advancement opportunities
- Competitive compensation and bonus potential
To apply, submit your resume and a brief explanation of why you'd be a great fit for Redbird Roofing.
Pay: $40,000.00 - $75,000.00 per year
Work Location: In person
Salary : $40,000 - $75,000