Marketing Manager

We seek a Marketing Manager to lead the execution and optimization of our Account-Based Marketing (ABM) programs and digital marketing strategy.

This role is ideal for a highly strategic, hands-on marketer who thrives in complex B2B environments and can operate across campaign strategy, paid media, lifecycle marketing, and marketing operations — with strong instincts for website optimization, vendor management, and AI-enabled workflow design.

The ideal candidate brings deep expertise in LinkedIn advertising, display, email nurture strategy, website conversion optimization, and marketing systems orchestration, while also leveraging AI tools (e.g., LLMs, generative AI platforms) to improve speed, personalization, reporting, and campaign performance.

This person will play a critical role in driving pipeline growth, improving campaign efficiency, and ensuring operational excellence across our martech ecosystem.

Key Responsibilities

ABM Campaign Strategy Execution (Pipeline, Engagement, MQAs)

• Own the end-to-end execution of ABM campaigns aligned to target accounts, buying groups, verticals, and sales priorities
• Translate strategic priorities into multi-channel campaign plays across paid, web, email, and nurture
• Build, launch, optimize, and report on integrated campaigns designed to drive engagement, meetings, and pipeline
• Partner closely with sales, product marketing, and leadership to align messaging and account prioritization

Digital Marketing Paid Media

• Lead execution and optimization of paid advertising programs (LinkedIn, Display, retargeting) with focus on audience segmentation, creative testing, and conversion performance
• Continuously optimize spending, audience segmentation, creative testing, and conversion performance
• Identify opportunities to improve CPL, account engagement, and influenced pipeline

Website Optimization Conversion

• Own website performance strategy tied to ABM and demand generation goals
• Improve conversion rates through landing page optimization, CTA testing, messaging improvements, and personalization
• Partner with internal and external web resources to ensure rapid testing and deployment

Email Marketing Lifecycle Nurture

• Develop and optimize nurture streams in HubSpot to support buying-stage progression
• Build persona- and account-specific nurture journeys
• Improve email performance through segmentation, timing, AI-assisted content iteration, and behavioral triggers
• Create scalable frameworks for always-on nurture and re-engagement

Marketing Operations Systems

• Support and optimize the flow of data, lead routing, and campaign attribution across Hubspot, Zoominfo, Salesforce
• Ensure clean campaign execution, list hygiene, segmentation accuracy, and reporting integrity
• Build scalable workflows for account scoring, MQA support, lifecycle progression, and sales handoff
• Improve operational visibility across campaign performance and funnel reporting

Contractor Vendor Management

• Manage multiple third-party agencies, freelancers, and specialist contractors
• Ensure deliverables are on time, on strategy, and aligned to performance goals
• Establish clear briefs, timelines, QA processes, and accountability measures
• Identify opportunities to consolidate vendors, reduce inefficiencies, and improve ROI

AI Strategy Enablement

• Bring expert-level perspective on how AI can improve modern B2B marketing execution
• Use AI tools (LLMs, automation platforms, generative AI) to accelerate:
• campaign ideation
• audience and message personalization
• nurture copy creation
• reporting synthesis
• QBR and executive-ready insights
• experimentation frameworks
• Design repeatable AI workflows that improve team speed, quality, and strategic decision-making
• Identify high-impact use cases where AI can reduce manual work and improve performance outcomes

Ideal Experience

• 6 years in B2B demand generation, ABM, digital marketing, or lifecycle marketing
• Proven experience executing enterprise or mid-market ABM programs
• Strong working knowledge of LinkedIn Ads, display platforms, retargeting, and paid optimization
• Strong experience with HubSpot (or equivalent MAP), Salesforce (or equivalent CRM), and intent data platforms such as ZoomInfo
• Demonstrated success in improving website conversion and nurture performance
• Experience managing multiple agencies and contractors simultaneously
• Strong analytical and reporting skills with pipeline orientation
• Demonstrated AI fluency, including experience applying LLMs and generative AI tools to marketing workflows
• Ability to move quickly, independently, and with strong executive judgment