What are the responsibilities and job description for the Digital Marketing Manager position at Redaptive?
Position Summary
Redaptive helps large companies modernize their infrastructure without upfront capital.We fund and execute energy and equipment upgrades across all their buildings, then measure the results so they can reinvest savings into growth. We call it Infrastructure Monetization.
Infrastructure Monetization is Redaptive’s model for turning infrastructure from a cost center into a catalyst for growth.
Our company culture is exciting, collaborative, and fast paced. We are passionate about changing the world and helping our customers to become more environmentally sustainable and profitable. We are looking for team members who are driven, passionate, and want to take on a diverse set of challenges to help grow a great company. Redaptive, Inc is an equal employment opportunity employer, and all qualified applicants will receive consideration for employment.
Job Summary
We seek a B2B Digital Marketing Manager to execute and optimize integrated digital marketing campaigns to increase reach and influence across our key accounts. This role owns digital campaign execution across paid media, email, social, and web, ensuring high-performing experiences that launch on time and within budget. This is an exciting opportunity to make a real impact by building the company's digital marketing presence and supporting our KPIs.
Campaign Execution & Optimization
Redaptive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Redaptive helps large companies modernize their infrastructure without upfront capital.We fund and execute energy and equipment upgrades across all their buildings, then measure the results so they can reinvest savings into growth. We call it Infrastructure Monetization.
Infrastructure Monetization is Redaptive’s model for turning infrastructure from a cost center into a catalyst for growth.
Our company culture is exciting, collaborative, and fast paced. We are passionate about changing the world and helping our customers to become more environmentally sustainable and profitable. We are looking for team members who are driven, passionate, and want to take on a diverse set of challenges to help grow a great company. Redaptive, Inc is an equal employment opportunity employer, and all qualified applicants will receive consideration for employment.
Job Summary
We seek a B2B Digital Marketing Manager to execute and optimize integrated digital marketing campaigns to increase reach and influence across our key accounts. This role owns digital campaign execution across paid media, email, social, and web, ensuring high-performing experiences that launch on time and within budget. This is an exciting opportunity to make a real impact by building the company's digital marketing presence and supporting our KPIs.
Campaign Execution & Optimization
- Execute and optimize integrated, multi-channel B2B campaigns across paid media, email, and web, including planning, building, QA, launch, and tracking.
- Monitor performance and budgets, continuously improving ABM and paid social results while scaling execution with accuracy and operational efficiency.
- Manage paid and organic social strategies to increase engagement and influence within key accounts, including post boosting.
- This role will also play an important role in executing our employee brand campaigns through social channels.
- Support ongoing website optimization, UX improvements, CRO initiatives, and SEO best practices to improve lead generation and organic performance.
- Manage email health and email campaign execution for campaigns and quarterly newsletters in HubSpot.
- Produce quarterly performance reporting across paid media, email, and web.
- Provide clear visibility into account engagement, influence, and pipeline impact, identifying actionable optimization opportunities.
- Manage campaign and website projects in Asana, ensuring work is delivered on time and stakeholders are informed.
- Partner with our 3rd party resources to optimize marketing automation, CRM integrations, and lead/account management processes.
- Strong analytical and reporting capabilities with a data-driven mindset.
- Hands-on experience with LinkedIn Campaign Manager and B2B paid media execution.
- Highly detail-oriented with the ability to manage multiple campaigns simultaneously.
- Strong project management skills and experience with Asana or similar tools.
- Proficiency with Salesforce, HubSpot, and ZoomInfo Marketing.
- Familiarity with WordPress.
- Equity plan participation
- Annual bonus, subject to company and individual performance
- Company-subsidized benefits: medical, dental, vision, life insurance
- Flexible Spending Accounts: healthcare and dependent care
- 6% 401(k) match with immediate vesting
- Flexible Time Off
- Expected annual salary: $100,000- $115,000 (subject to adjustment for relevant experience, skills, geo location)
Redaptive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Salary : $100,000 - $115,000