Senior, Paid Search Analyst | Energy

Senior, Paid Search Analyst | Energy Charlotte, NC This role requires a hybrid schedule and will be based in our Fort Mill, SC Headquarters (Monday through Thursday) and work fully remotely on Fridays each week. This role is not open to visa sponsorship or transfer of visa sponsorship including those on H1-B, F-1, OPT, STEM-OPT, or TN visa, nor is it available to work corp-to-corp. Are you passionate about paid search and scaling businesses through performance-driven marketing? We’re looking for analytical, innovative paid media talent to help us grow our Energy business by optimizing paid search accounts for one of the largest energy brands in Texas. You’ll focus on launching new campaigns, optimizing performance to drive growth, and communicating the performance story directly to our partners. What You’ll Do Own and optimize paid search campaigns to drive customer acquisition and retention at scale. Launch new campaigns and initiatives aligned with partner goals, testing new strategies to improve reach, efficiency, and ROI. Continuously analyze performance data, providing actionable recommendations to improve campaign efficiency and profitability. Translate complex performance data into clear, compelling insights that tell the performance story to both internal stakeholders and external partners. Leverage analytical tools such as SQL, LLMs, Hightouch, and Python to monitor, understand, and optimize paid search tracking, attribution, and incrementality. Collaborate cross-functionally with product, analytics, and customer experience teams to optimize the end-to-end user journey—from click to conversion. Maintain best-in-class paid search practices, staying current on trends, innovations, and competitive dynamics in the energy and PPC landscapes. What We’re Looking For Experience: 3–6 years of data-driven marketing experience, with a focus on paid search (SEM) and performance optimization. Analytical Mindset: Strong analytical background with advanced SQL skills; comfortable working with complex datasets to uncover insights and optimize campaigns. Industry Interest: Passion for the energy industry and understanding of customer acquisition dynamics within regulated or competitive markets. Technical Skills: Experience using data pipelines and analytics tools (e.g., Hightouch, Python) to analyze and enhance campaign performance. Communication: Exceptional ability to distill complex performance data into simple, compelling narratives for partners and leadership teams. Self-Starter: Someone who thrives in a fast-paced, evolving environment, proactively identifying opportunities and driving measurable results. Leadership Potential: Experience mentoring junior talent or desire to grow into a leadership role as the Energy paid media team expands. Why You’ll Love Working Here Opportunity to work with one of Texas’s leading energy brands, driving measurable growth through data-backed strategy. Collaborative, entrepreneurial environment where ideas are encouraged and innovation is rewarded. Exposure to a high-growth, high-impact marketing organization within a broader network of performance marketing experts at Red Ventures. Compensation: This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications. Total Cash Compensation Range: $100,000 - 130,000 per year Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements. Health Insurance Coverage (medical, dental, and vision) Life Insurance Short and Long-Term Disability Insurance Flexible Spending Accounts Holiday Pay 401(k) with match Employee Assistance Program Paid Parental Bonding Benefit Program Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service. Who We Are: Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology, including Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit https://redventures.com and follow @RedVentures on social platforms. At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment. We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com. If you are based in California, we encourage you to read this important information for California residents linked here. #LI-LR1 Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice Questions about this Privacy Notice can be directed to employeerights@redventures.com. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.

Salary : $100,000 - $130,000