Marketing Operations Coordinator

The Marketing Operations Coordinator supports the day-to-day execution and coordination of Red Roof’s marketing efforts across teams, channels, and partners.

This role acts as a central connector within the marketing organization, helping to streamline processes, manage workflows, and ensure alignment across internal teams, franchise partners, and external vendors. The position works closely with the Senior Director of Marketing and Growth Marketing Manager to support department operations, project coordination, and performance tracking.

This is a highly collaborative, detail-oriented role that blends marketing execution, project management, and operational support to help the team operate more efficiently and effectively.                                                                                                            

Duties and Responsibilities

Marketing Operations & Team Coordination

• Support the day-to-day operations of the marketing department, ensuring projects and priorities stay on track
• Coordinate workflows, timelines, and deliverables across marketing, sales, operations, and external partners
• Help manage incoming requests from properties, FODs, and partners, ensuring timely responses and follow-through
• Identify gaps or inefficiencies in processes and recommend improvements to streamline team operations

Cross-Functional Support & Communication

• Act as a central point of coordination across internal teams including Sales, Operations, Revenue Management, Distribution, and Franchise teams
• Ensure alignment across initiatives and help connect teams to the right resources
• Assist in resolving issues or escalating requests when needed

SEO & Growth Support

• Support execution of SEO initiatives in partnership with the Growth Marketing Manager and agency partners
• Assist with content coordination, on-page updates, and tracking SEO performance
• Help monitor search trends, keyword opportunities, and competitive positioning to inform strategy

Competitive & Market Intelligence

• Monitor competitive set activity, including pricing, positioning, offers, and marketing tactics
• Compile insights and summaries to help inform marketing strategy and identify opportunities
• Support the team with ongoing market and performance analysis

Presentations, Reporting & Documentation

• Coordinate and develop presentations, decks, and internal materials for leadership and cross-functional teams
• Support reporting needs by compiling data and organizing insights into clear, actionable formats
• Maintain documentation for processes, workflows, and team initiatives

Project Management & Execution

• Assist in managing multiple marketing initiatives across channels, ensuring deadlines and deliverables are met
• Track project status and provide regular updates to stakeholders
• Support execution of campaigns and initiatives as needed across digital, brand, and property-level marketing

General Marketing Support

• Act as a flexible, generalist resource across the marketing team, stepping in where support is needed
• Assist with ad hoc projects, requests, and initiatives to support team priorities

What This Role Is

This role focuses on coordination, execution, and operational support across the marketing team.

It includes:

• Marketing operations and workflow coordination
• Cross-functional alignment and communication
• SEO and growth support
• Competitive and market intelligence
• Presentation and reporting support
• Generalist support across marketing initiatives

What This Role Is Not

To ensure clarity, this role does not focus on:

• Owning marketing strategy or channel performance
• Managing paid media or campaign budgets
• Leading major initiatives independently
• Acting as the primary decision-maker for marketing direction
• Managing direct reports