Search Engine Optimization (SEO) Analyst

We are seeking a motivated SEO Analyst dedicated to improving keyword rankings and overall search engine performance. In this role, you will collaborate closely with a dynamic team of account managers, designers, developers, and PPC specialists. Your primary responsibilities will include thorough analysis and strategic execution of SEO tactics to optimize clients’ online rankings and search engine traffic.

Requirements

• 2-5yrs hands on experience in SEO
• Proven experience improving keyword rankings as an SEO Analyst or similar role.
• Experience leveraging AI tools to enhance SEO strategy, content optimization, and performance reporting is a plus.
• Technical Skills: Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, Moz, etc.
• Analytical Skills: Strong analytical abilities to interpret data and make data-driven decisions.
• Knowledge: In-depth knowledge of current SEO practices, search engine algorithms, and ranking strategies.
• Communication Skills: Ability to communicate trends, strategy, and results
• Attention to Detail: High level of attention to detail.
• Problem-Solving Skills: Ability to identify and resolve technical SEO issues.
• Team Player: Ability to work effectively within a team environment.

Job Responsibilities

• Keyword Research: Conducting comprehensive keyword research to guide content strategy.
• On-Page Optimization: Implementing on-page SEO techniques to improve website rankings.
• Content Strategy: Writing & collaborating with content specialist to develop new pages, blog posts, and conduct page rewrites.
• Technical SEO: Conducting site audits to identify and help fix technical issues affecting SEO performance.
• Off-Page Optimization: Managing link-building strategies to enhance site authority.
• Performance Tracking: Monitoring and analyzing website performance using tools like Google Analytics and Search Console.
• Competitive Analysis: Analyzing competitors to identify opportunities and threats.
• Reporting: Preparing detailed reports on SEO performance, including traffic, rankings, and other key metrics.
• Algorithm Updates: Staying updated with search engine algorithm changes and adjusting strategies accordingly.
• Local SEO: Implementing strategies to improve local search visibility.
• Collaboration: Working closely with web developers to ensure SEO best practices are properly implemented on new and existing websites.
• Sit in on select client meetings with the Account Manager to offer technical expertise.
• Assist sales team with SEO sales audits for potential new clients.