What are the responsibilities and job description for the Director, Country and Christian Music Marketing position at Red Light Management?
Director, Country and Christian Music Marketing
Location: Nashville, TN
Reports to: SVP of Marketing, Digital & Streaming / VP of Marketing
Role Overview
The Manager of Country and Christian Music Marketing supports the development and execution of marketing strategies for Red Light Management Nashville’s Christian and Country roster. This role works closely with internal teams, artist managers, label and distribution partners, and external collaborators to bring artist visions to life across release cycles, touring moments, and long-term audience growth.
This is a hands-on role for someone who understands the Christian/ Country music landscape, key tentpole moments, and the unique balance between authentic artist story telling storytelling and commercial growth. The ideal candidate is organized, creative, proactive, and eager to grow their strategic skill set while executing campaigns day-to-day.
Key Responsibilities
Campaign Strategy & Execution
- Support the planning and execution of marketing campaigns across releases, touring, special events, and catalog initiatives for RLM’s Christian and some country music artist’s roster
- Assist in building comprehensive marketing plans, timelines, and deliverables in collaboration with artist managers and internal teams
- Maintain awareness of key tentpole dates, conferences, holidays, and major events throughout the year
- Track campaign progress, deadlines, and approvals to ensure smooth execution across all stakeholders
Artist Development
- Help shape and execute artist narratives, messaging, and creative concepts that align with both faith-based audiences and broader growth goals
- Contribute creative ideas for content, partnerships, and storytelling that feel authentic to each artist’s mission and values
- Assist in identifying opportunities to introduce artists to new audiences while maintaining credibility within the Christian space.
Partner & Industry Collaboration
- Work closely with label and distribution partners to align on campaign strategy, timelines, and deliverables
- Support tour marketing efforts by coordinating marketing moments around live events and key markets
- Build and maintain relationships with industry organizations, including KLove, CMB (Christian Music Broadcasters), Gospel Music Association (GMA) and others
- Build and maintain relationships with organizations such as CMA, ACMs, etc..
Qualifications
- 3-5 years of experience in music marketing, artist management, label marketing, or a related field
- Strong understanding of the Christian and Country music landscape, familiarity with the country music industry, knowledge of audiences, and industry ecosystem
- Excellent organizational skills and attention to detail
- Comfortable juggling multiple projects and deadlines
- Collaborative, solutions-oriented mindset
- Nashville-based