Director of Sales

Gulf Electroquip is located in Houston, Texas, USA. We specialize in new, remanufactured and repaired AC and DC motors and generators for the oil & gas, dredging, paper, petrochemical, mining, utilities and transportation industries. Our power equipment can be engineered and manufactured to meet the specific needs of our clients. All our engineering is performed at our facility making sure that exact specifications are met.

Gulf Electroquip is seeking an experienced, strategic, and results-driven Director of Sales to lead the company's commercial organization and drive long-term profitable growth. This executive leadership position is responsible for developing and executing the company's sales strategy while ensuring alignment with the overall business objectives of Gulf Electroquip and IDEAL Electric.

The Director of Sales provides leadership for all customer-facing sales functions, including Inside Sales, Outside Sales, Project Management, and Business Development. This individual will establish sales strategy, develop future sales leaders, strengthen customer relationships, identify new market opportunities, improve sales processes, and ensure the organization consistently delivers exceptional customer experiences.

This position serves as a member of the leadership team, working collaboratively with Operations, Engineering, Finance, HR, and Executive Leadership to support strategic initiatives, expand market share, increase profitability, and position Gulf Electroquip for continued growth.

• Develop and execute the company's long-term commercial strategy.
• Establish annual sales objectives, budgets, forecasts, and strategic growth initiatives.
• Drive profitable revenue growth while maintaining target gross margins.
• Identify new markets, industries, products, and strategic partnerships that support long-term company growth.
• Evaluate market trends, competitive activity, and customer needs to guide strategic decision-making.
• Participate as an active member of the executive leadership team.
• Develop succession plans and organizational strategies for the sales organization.
• Partner with IDEAL Electric leadership to maximize shared opportunities and strengthen collaboration between organizations.

Sales Leadership & Business Development

• Lead all sales activities to achieve revenue, profitability, and market share objectives.
• Develop strategic account plans for key customers and targeted industries.
• Expand business with existing customers while pursuing new strategic opportunities.
• Establish pricing strategies that balance competitiveness with profitability.
• Maintain executive relationships with key customers, OEMs, EPC firms, distributors, and strategic partners.
• Lead contract negotiations for major opportunities.
• Ensure consistent sales execution across all customer-facing functions.

Team Leadership & Development

• Recruit, develop, coach, and retain a high-performing sales organization.
• Establish performance expectations and accountability measures.
• Conduct regular one-on-one meetings, coaching sessions, and performance evaluations.
• Develop future leaders through mentoring and succession planning.
• Foster a culture of curiosity, accountability, extreme ownership, integrity, urgency, collaboration, and continuous improvement.
• Build compensation and incentive programs that align employee performance with company objectives.
• Promote cross-functional collaboration between Sales, Operations, Engineering, and Customer Service.

Customer Relationship Management

• Serve as executive sponsor for strategic customer relationships.
• Resolve complex customer issues while protecting long-term business relationships.
• Drive customer satisfaction, retention, and repeat business.
• Identify opportunities to expand services, products, and long-term partnerships.
• Represent Gulf Electroquip at customer meetings, industry events, and trade shows.

Sales Operations & Performance Management

• Establish and monitor sales KPIs, dashboards, and forecasting metrics.
• Ensure accurate pipeline management and sales forecasting.
• Drive CRM compliance and continuous improvement of sales processes.
• Collaborate with IT to improve sales enablement tools and reporting capabilities.
• Analyze sales performance, customer trends, and market conditions to drive continuous improvement.
• Ensure consistent follow-up on all quotations and business opportunities

Cross-Functional Leadership

• Work closely with Engineering to ensure technical solutions align with customer expectations.
• Collaborate with Operations to improve delivery performance and customer satisfaction.
• Partner with Finance to establish pricing strategies and profitability objectives.
• Support Marketing initiatives that strengthen brand awareness and lead generation.
• Participate in strategic planning, budgeting, and organizational development initiatives.

Required

• Bachelor’s degree in Business, Engineering, Marketing, or related field, or equivalent experience.
• 10 years of progressive industrial sales experience.
• 7 years leading high-performing sales organizations.
• Experience selling engineered products, rotating equipment, electric motors, generators, or industrial services.
• Proven ability to develop and execute strategic sales plans.
• Strong financial acumen including budgeting, forecasting, pricing strategy, and margin management.
• Experience managing multimillion-dollar sales portfolios.
• Strong leadership, coaching, and organizational development skills.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Experience with CRM and ERP systems (Visual Manufacturing preferred).
• Ability to analyze business data and make strategic decisions.
• Willingness to travel as required.

Preferred

• MBA or Master's degree.
• Experience within electric motor manufacturing, repair, power generation, or heavy industrial markets.
• Experience leading organizational growth and transformation initiatives.
• Experience working with international customers and distribution channels.

Success Measures

The Director of Sales will be evaluated on:

• Revenue growth
• Gross margin performance
• Market share expansion
• Customer retention
• New customer acquisition
• Sales forecast accuracy
• Sales pipeline health
• Employee engagement and retention
• Leadership development
• Cross-functional collaboration
• Customer satisfaction
• Strategic initiative execution

Salary : $175,000 - $225,000