Demo

Director, Marketing & Communications

Red Cedar Ventures
East Lansing, MI Full Time
POSTED ON 8/30/2026
AVAILABLE BEFORE 9/27/2026
In order to use this site, it is necessary to enable JavaScript.

Here are the instructions how to enable JavaScript in your web browser.

All Jobs > Director, Marketing & Communications

MSU Research Foundation

Apply

Director, Marketing & Communications

East Lansing, MI

Apply

Description

About the organization

The Michigan State University Research Foundation (MSU Research Foundation) is a non-profit research foundation affiliated with Michigan State University (MSU). Founded in 1973, the Foundation was chartered to promote, encourage, and aid scientific investigation and research at the university; assist with patent matters; and perform trust functions for the university’s fundraising organization.

The MSU Research Foundation manages an endowment built through decades of technology licensing and innovation. In addition to providing more than $10 million annually in research funding to MSU, the Foundation supports technology commercialization, venture creation, entrepreneurial development, early-stage investing, and placemaking initiatives that strengthen Michigan’s innovation economy. Michigan State University is among the top 100 research institutions in the world, with annual research expenditures exceeding $930 million.

Through its subsidiary organizations and real estate assets, including Spartan Innovations, Red Cedar Ventures, Michigan Rise, the University Health Park, the Foundation helps transform university research and emerging technologies into economic impact throughout Michigan.

Role Brief

The Director of Marketing & Communications plays a key role in shaping and communicating the MSU Research Foundation's brand, mission, programs, services, and impact across its diverse stakeholder groups. The Director is responsible for developing and executing an integrated marketing, communications, public relations, and brand strategy, including a multi-channel communications plan that increases awareness and recognition of the Foundation and its subsidiaries. Serving as the organization's primary storyteller and promoter, the Director communicates accomplishments, initiatives, investment activity, innovation ecosystem efforts, and business development activities while ensuring consistent and compelling messaging across the organization. The Director works closely with the CEO and senior leadership team and serves as a strategic communications resource to the organization. The role also works in close partnership with MSU Communications, the MSU Innovation Center, the Burgess Institute for Entrepreneurship and Innovation, MSU faculty, staff, and administration, as well as local partners, state agencies, and national programs to advance the Foundation's visibility, relationships, and strategic objectives.

Key Responsibilities

  • Marketing & Communications Strategy: Develop and implement a comprehensive marketing and communications strategy that aligns with the goals of the MSU Research Foundation and its subsidiaries. Serve as a trusted communications advisor to executive leadership and support organizational messaging, stakeholder engagement, and reputation management.
  • Content Development & Storytelling: Produce compelling content and storytelling that highlights organizational impact, startup success stories, research commercialization efforts, economic development initiatives, and other Foundation activities.
  • Program & Event Promotion: Develop and execute marketing and communications campaigns that promote Foundation programs, events, initiatives, portfolio companies, and ecosystem activities. Support the promotion of placemaking initiatives and stakeholder engagement activities that strengthen the MSU innovation ecosystem.
  • Digital Marketing & Communications: Oversee website content, search engine optimization (SEO), social media platforms, newsletters, and other digital communication channels to strengthen awareness and engagement.
  • Brand Management: Develop and maintain brand standards and ensure consistent messaging and brand alignment across the MSU Research Foundation and its subsidiary organizations.
  • Public Relations & External Partnerships: Manage relationships with external marketing, communications, and public relations partners. Coordinate with outside public relations firms to support media relations, communications strategies, and organizational visibility.
  • Foundation & Ecosystem Collaboration: Partner with Foundation subsidiaries, MSU, and ecosystem stakeholders to align communications strategies, coordinate messaging, and maximize organizational impact.
  • Performance & Budget Management: Benchmark marketing and communications strategies, brand performance, and organizational impact against peer foundations, economic development organizations, and venture-related entities. Oversee the marketing and communications budget.
  • Additional Responsibilities: Perform other duties as assigned.

Requirements

Required Knowledge, Skills, and Abilities

  • Demonstrated success developing and executing strategic marketing, communications, and brand initiatives.
  • Exceptional written, verbal, and interpersonal communication skills, with the ability to write creatively and succinctly and tailor messaging to diverse audiences.
  • Proven track record of developing and managing digital marketing, social media, and stakeholder engagement initiatives.
  • Strong organizational and project management skills, with the ability to manage multiple priorities and meet critical deadlines.
  • Ability to develop compelling content and storytelling that communicates organizational impact and advances strategic objectives.
  • Ability to build effective relationships and collaborate with executive leadership, internal teams, external partners, and diverse stakeholders.
  • Knowledge of brand management, public relations, digital communications, and integrated marketing strategies.
  • Ability to work independently, take initiative, and exercise sound judgment in a dynamic environment.

Experience And Education

  • Seven to ten (7–10) years of experience in marketing, communications, public relations, or a related field, including leadership responsibilities.
  • Bachelor's degree in Marketing, Communications, Advertising, Public Relations, or a related field required.
  • Experience working with executive leadership and managing external marketing, communications, or public relations partners preferred.
  • Experience within higher education, research, economic development, innovation, venture capital, nonprofit, or a related environment preferred.

The MSU Research Foundation is an equal opportunity employer.

Apply

View All Jobs

Powered by

Privacy Policy | Payroll & HR Software

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Privacy Preference Center

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

More information

Manage Consent Preferences

Targeting Cookies

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Strictly Necessary Cookies

Always Active

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Performance Cookies

Search Icon

checkbox label label

Consent Leg.Interest

Switch Label label

Switch Label label

Switch Label label

Salary : $10

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Director, Marketing & Communications?

Sign up to receive alerts about other jobs on the Director, Marketing & Communications career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$192,426 - $255,933
Income Estimation: 
$249,151 - $341,218
Income Estimation: 
$160,240 - $221,615
Income Estimation: 
$190,718 - $271,797
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Red Cedar Ventures

  • Red Cedar Ventures San Diego, CA
  • Agree & Join LinkedIn By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Skip to main cont... more
  • 14 Days Ago


Not the job you're looking for? Here are some other Director, Marketing & Communications jobs in the East Lansing, MI area that may be a better fit.

  • University of Michigan Health-Sparrow Lansing, MI
  • Job Opportunity Job ID: 55257 Positions Location: Lansing, MI Job Description General Purpose of Job: The Description: Positions Location: Lansing, MI Job ... more
  • 10 Days Ago

  • The Medical Director Lansing, MI
  • Job Summary At Catholic Charities of Ingham, Eaton, and Clinton Counties, every team member plays an essential role in advancing our mission to serve vulne... more
  • 12 Days Ago

AI Assistant is available now!

Feel free to start your new journey!