What are the responsibilities and job description for the Paid Media and Digital Manager position at Red Carrot?
Company Description Red Carrot is a mission-focused marketing and communications firm that helps clients solve complex challenges with tailored strategies and execution. The team collaborates closely with organizations to clarify goals, define purpose, and develop smart, results-driven campaigns. Red Carrot specializes in custom approaches to marketing, communications, and events that align with each client’s unique needs. The company values strategic thinking, creativity, and measurable impact in every engagement. Applicants can expect to join a team that prioritizes direction, quality, and meaningful outcomes over quick fixes.
Role Description The Paid Media and Digital Manager is a full-time, on-site role based in Miami, FL, responsible for planning, executing, and optimizing paid media campaigns across digital channels. This role manages day-to-day campaign operations, including media planning, budget allocation, ad trafficking, monitoring performance, and making data-driven optimizations. The manager collaborates with internal teams to develop creative assets, landing pages, and messaging aligned with client objectives and audiences. They analyze campaign data, prepare performance reports, and present insights and recommendations to stakeholders. The role also involves staying current with platform updates, digital trends, and best practices to continuously improve results and innovate media strategies.
Qualifications
Role Description The Paid Media and Digital Manager is a full-time, on-site role based in Miami, FL, responsible for planning, executing, and optimizing paid media campaigns across digital channels. This role manages day-to-day campaign operations, including media planning, budget allocation, ad trafficking, monitoring performance, and making data-driven optimizations. The manager collaborates with internal teams to develop creative assets, landing pages, and messaging aligned with client objectives and audiences. They analyze campaign data, prepare performance reports, and present insights and recommendations to stakeholders. The role also involves staying current with platform updates, digital trends, and best practices to continuously improve results and innovate media strategies.
Qualifications
- Strong experience managing digital paid media campaigns (e.g., search, social, display, and video) with a track record of meeting performance goals.
- Proficiency in analytics and reporting tools (e.g., Google Analytics, platform dashboards) and ability to translate data into actionable insights.
- Knowledge of media planning, audience targeting, A/B testing, conversion tracking, and attribution concepts.
- Ability to collaborate with creative, account, and strategy teams to align messaging, targeting, and user experience.
- Excellent written and verbal communication skills, including the ability to present campaign strategies and results to clients and internal stakeholders.
- Strong organizational and project management skills, with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
- Demonstrated problem-solving skills, attention to detail, and comfort with adjusting strategies based on performance data.
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent practical experience.
- Experience working in an agency or multi-client environment is highly beneficial; familiarity with integrated marketing and communications is a plus.
- Commitment to inclusive, ethical, and non-discriminatory marketing practices and a willingness to continuously learn and adapt in the digital space.