Marketing Specialist

CRM Marketing Specialist, Full-Time, On-site

Internal: CRM Lead 

Reports to: Senior Creative Director

Pay Range: Starting at $60,000/year

About Us

Red Aspen is a beauty and cosmetics social-selling company dedicated to inspiring women to stand up, stand out, and stand together. We create high-quality, innovative products—including lashes, nail dashes, skincare, and cosmetics—while providing the tools, resources, and community that empower our brand ambassadors to build their own businesses. 

As the team behind the brand, we are committed to fostering their success through innovation, education, and unwavering support. Proudly female-founded, we are guided by our core values—curious, courageous, fulfilled, and playful—cultivating an environment where creativity thrives, challenges are embraced, and success is shared.

Purpose

The CRM Lead is responsible for owning the email and SMS marketing creation, strategy, and performance at Red Aspen. This role combines campaign creation with data-driven analytics to optimize customer engagement, repeat purchases, and customer lifetime value (LTV). This role will oversee both day-to-day operations and strategic development for platforms like Cordial and Postscript, while managing promotional calendars, collaborating cross-functionally, and leading improvements in retention and messaging personalization.

Duties and Responsibilities

• Develop and execute weekly email and SMS campaigns (45 - 55 per month; up to 80 in peak seasons) that align with Red Aspen's voice, branding, and marketing objectives.
• Design and build visually compelling email content using tools such as Adobe or Canva, optimizing for user experience and platform compatibility.
• Create and manage 2-4 promotional SMS campaigns per month to engage our audience and drive sales.
• Create and manage a comprehensive content calendar for email and SMS campaigns, ensuring alignment with promotions, launches, and brand messaging
• Manage vendor relationships and regular strategy calls with Cordial and Postscript, ensuring alignment on campaign optimization and performance goals.
• Analyze CRM data and campaign results to drive actionable insights and continuous improvement in open rates, click-through rates, conversions, and LTV.
• Prepare and present reports on email campaign performance, highlighting key metrics, trends, and insights for continuous improvement.
• Lead and analyze A/B testing on email and SMS campaigns to identify and implement optimizations, enhancing overall marketing effectiveness.
• Create and maintain customer segmentation strategies for targeted campaigns.
• Manage, prioritize and deliver on ad hoc requests.
• Ensure all CRM efforts comply with industry best practices and legal/regulatory requirements, including DNC, CAN-SPAM, GDPR, and CCPA.

Qualifications 

• 2-3 years of experience in CRM, email and SMS marketing, digital marketing, or a related field.
• Bachelor’s degree in Marketing, Communications, Business or a related field.
• Deep knowledge of CRM platforms (Cordial, Postscript, Klaviyo, etc.), with a track record of hands-on execution and strategy of email and SMS.
• Strong analytical skills with the ability to interpret complex data and translate it into effective marketing strategies.
• Working knowledge of email design principles, mobile responsiveness, and segmentation strategies.
• Proficiency in graphic design tools such as Adobe Creative Suite or Canva, with a strong eye for visual storytelling and brand consistency across digital communications.
• Excellent written, oral, and copywriting skills with the ability to work collaboratively in a team environment.
• Excellent organizational and time management skills; ability to manage multiple priorities in a fast-paced environment.
• Experience conducting A/B testing and implementing findings to optimize engagement and conversion rates.
• Collaborative spirit with the ability to work cross-functionally and contribute creatively to team brainstorming and problem-solving.

Preferred Qualifications

• Proficiency in HTML and CSS for email template editing and troubleshooting.
• Familiarity with ecommerce and/or social-selling business models.
• Familiarity with Database Marketing laws (GDPR, CAN-SPAM, etc.).
• Must have a love for tacos or sushi!



Application Requirements 

• Portfolio of relevant work

Perks You’ll Love

• Medical, Dental and Vision insurance offered 
• Short-term disability covered
• 401(k) match
• Paid Time Off, Holidays, and Floating Holiday
• Parental Leave
• Free product
• Fun and casual work environment!