What are the responsibilities and job description for the Founding Demand Generation Specialist position at Recruitment Room - Global?
Founding Demand Generation
Location: New York, NY – Hybrid
Compensation: $120K – $150K Equity
Who We’re Looking For
Seeking a founding demand generation marketer to work directly with executive leadership. This role requires strong writing skills, early‑career growth marketing experience, and the ability to independently set up and connect tools to build scalable pipeline programs.
About The Role
You’ll design and run multi‑channel programs, test bold ideas, and build the tooling and operating system that scales pipeline generation. This is a hands‑on role with autonomy to experiment, create messaging, and validate new motions across digital and in‑person channels.
Reports to: CEO and COO
Key Responsibilities
Must‑Haves (100% required):
Focused on transforming security awareness into engaging, personalized, and effective experiences. The mission is to turn human behavior into an organization’s greatest defense by replacing outdated, one‑size‑fits‑all training with interactive, role‑specific exercises.
Partnering with enterprise organizations, including Fortune 500 companies, this team delivers solutions that strengthen cybersecurity resilience. Backed by leading investors, they are scaling rapidly and looking for growth leaders who thrive in dynamic, collaborative environments.
Skills: demand generation,b2b saas,automation,growth marketing
Location: New York, NY – Hybrid
Compensation: $120K – $150K Equity
Who We’re Looking For
Seeking a founding demand generation marketer to work directly with executive leadership. This role requires strong writing skills, early‑career growth marketing experience, and the ability to independently set up and connect tools to build scalable pipeline programs.
About The Role
You’ll design and run multi‑channel programs, test bold ideas, and build the tooling and operating system that scales pipeline generation. This is a hands‑on role with autonomy to experiment, create messaging, and validate new motions across digital and in‑person channels.
Reports to: CEO and COO
Key Responsibilities
- Own pipeline goals for demand generation.
- Build and enrich account lists (ICP, firmographics, signals) using automation tools.
- Launch programs across LinkedIn, email, phone, physical mail, and events.
- Create messaging and social content that is creative and customer‑anchored.
- Stand up in‑person motions (meetups, dinners, partner events), validate, and scale.
Must‑Haves (100% required):
- Strong writing ability—able to make complex or “boring” topics engaging.
- 1–3 years in growth marketing or demand generation at a fast‑growing B2B SaaS company.
- Comfort setting up and connecting tools independently (Clay or equivalent, webhooks/automation).
- Familiarity with tools such as Instantly, HeyReach, Orum/Nooks, Google Analytics.
- Builder mindset: scrappy, analytical, able to move from concept to launch quickly.
- Curiosity and customer obsession; ability to adapt based on user insights.
- Bonus: experience running events, ABM programs, or Meta/LinkedIn ads.
Focused on transforming security awareness into engaging, personalized, and effective experiences. The mission is to turn human behavior into an organization’s greatest defense by replacing outdated, one‑size‑fits‑all training with interactive, role‑specific exercises.
Partnering with enterprise organizations, including Fortune 500 companies, this team delivers solutions that strengthen cybersecurity resilience. Backed by leading investors, they are scaling rapidly and looking for growth leaders who thrive in dynamic, collaborative environments.
Skills: demand generation,b2b saas,automation,growth marketing
Salary : $120,000 - $150,000