Marketing Manager

• Strategic Leadership & Brand Management for SC 
• Develop and execute comprehensive marketing strategies to increase brand awareness, customer engagement, and lead generation across all locations
• Lead company-wide rebranding initiative, including brand identity, messaging, and visual standards
• Establish and enforce brand guidelines to ensure consistency across all departments, locations, and channels
• Act as the company’s brand ambassador, both internally and externally
• Collaborate with leadership, directors, and department managers to align marketing strategies with operational goals

• Oversee all digital marketing efforts including website(s), social media, email campaigns, SEO/SEM, and online advertising
• Lead the merging of multiple websites into a single, cohesive platform
• Manage online presence including Google Business profiles, reputation management, and third-party platforms
• Analyze digital performance metrics and adjust strategies to maximize ROI
• Content Development & Campaign Execution
• Create and oversee production of marketing materials including brochures, presentations, digital content, and promotional assets
• Ensure consistent messaging that communicates the company’s value proposition
• Manage employee communications such as newsletters and internal announcements
• Identify and implement new marketing channels and opportunities

• Partner with sales teams to develop lead generation strategies through campaigns, trade shows, and events
• Support CRM utilization and lead tracking processes
• Assign and manage incoming leads from various platforms
• Maintain and manage email distribution lists for marketing campaigns

• Conduct market research and competitive analysis to identify trends and opportunities
• Provide regular reporting and insights to leadership on marketing performance

• Plan and manage trade shows, customer events, and company-sponsored activities
• Oversee promotional items, branded merchandise, and employee apparel
• Manage co-op marketing programs and vendor/OEM partnerships

• Develop and manage marketing budgets
• Oversee signage, facility branding, vehicle branding, and point-of-sale materials
• Manage phone system messaging (scripts and recordings)
• Supervise and develop marketing team members

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
• 7 years of progressive marketing experience
• Strong experience with digital marketing and website management
• Proven ability to lead branding initiatives and large-scale projects
• Experience managing budgets and cross-functional teams
• Strong analytical, organizational, and communication skills

• Successful execution of company rebrand across all locations
• Completion of website consolidation project
• Increased lead generation and marketing ROI
• Improved brand consistency across all locations
• Enhanced customer engagement and digital presence

At Carolina International Trucks, our commitment to excellence has grown our company to 6 locations in South Carolina. With locations in Columbia, Charleston, Conway Florence, Greenville, and Greer, we have a presence covering the entire state to give our customers unmatched customer service. We look forward to providing the same great service to you as a valued member of Carolina International Trucks Team.

Carolina International Trucks is an equal-opportunity employer and values diversity. We encourage all qualified candidates to apply.