What are the responsibilities and job description for the Business Development Manager - On Site position at REALTREE?
Business Development Manager - On Site
Position Information
Position: Business Development Manager
Department: Licensing
Reports To: SVP, Licensing & Retail
Position Summary
The Business Development Manager supports the growth of the Realtree licensing business through strategic account development, relationship management, and category research. This role focuses on supporting existing licensees while identifying new business opportunities that align with the company’s brand strategy and go-to-market initiatives.
The position requires a strong understanding of the company’s licensing structure, partner ecosystem, and product category strategies. The Business Development Manager works closely with the Business Development team, Licensing Administration, Marketing, and other internal departments to support coordinated growth initiatives and partner success.
Core Responsibilities
Revenue Growth & Account Support
- Support revenue growth through sales initiatives with existing licensees and new account development.
- Assist in identifying new licensing opportunities across product categories and retail channels.
- Support strategic growth initiatives developed by the Business Development leadership team.
- Maintain strong communication and follow-up with partner accounts.
Market Research & Opportunity Development
- Identify and research 'white space' opportunities for the Realtree brand across new categories and partners.
- Develop research summaries on potential partners, category opportunities, and market trends.
- Present findings and recommendations to the Business Development team to support strategic decision making.
Strategic Partnerships
- Build and maintain relationships with licensees, retailers, and potential partners.
- Assist in onboarding new partners and supporting existing licensees.
- Communicate regularly with partners through phone, email, meetings, and company updates.
Brand & Market Alignment
- Understand the company’s licensing model, go-to-market strategy, and category priorities.
- Support the development of sales and marketing initiatives that maximize the value of the Realtree brand.
- Ensure partners understand brand positioning and licensing expectations.
Cross‑Department Collaboration
- Licensing Administration: Assist with partner onboarding, licensing documentation, and account support.
- Marketing: Coordinate with marketing initiatives and brand campaigns supporting licensee product launches.
- Pattern Development & Quality Control: Ensure proper pattern usage and brand consistency.
- Retail & Sales Teams: Share insights on retail opportunities and partner distribution strategies.
Key Performance Indicators (KPIs)
- Growth of assigned partner accounts.
- Identification of new licensing opportunities.
- Contribution to category expansion initiatives.
- Quality and effectiveness of partner communication.
- Successful support of new partner onboarding.
- Contribution to overall licensing revenue growth.
Skills & Competencies
- Strong communication and relationship-building skills.
- Excellent organizational and research abilities.
- Ability to analyze opportunities and present findings clearly.
- Strong team collaboration and support mindset.
- Ability to manage multiple accounts and projects simultaneously.
Education
Associate degree or equivalent professional experience preferred.
Experience
Minimum 3–5 years of experience in sales, licensing, business development, or account management.
Experience in the outdoor, sporting goods, apparel, or licensing industry preferred.
Technical Skills
- Proficiency with Microsoft Office Suite.
- Experience with PC and Windows operating systems.
- Familiarity with CRM tools and sales reporting systems preferred.
Additional Requirements
- Willingness to travel when needed for partner meetings or industry events.
- Strong commitment to teamwork, communication, and company growth.
Equal Opportunity Statement
Jordan Outdoor Enterprises, Ltd. is an Equal Opportunity Employer and complies with the Americans with Disabilities Act (ADA). This job description describes the general nature of the role and may not include all duties or responsibilities.