What are the responsibilities and job description for the Paid Social Planner - LinkedIn (B2B) position at Realm?
The RealmB2B media team is expanding and we’re looking to hire a Paid Social planner with a focus on LinkedIn to join our team in Boston. This is a hybrid role (in office 1-2x/week).
Key Responsibilities:
- Plan, activate, manage and optimize data-driven campaigns
- Manage clients' paid social efforts, from planning to implementation and reporting
- Digest client briefing to understand goals and translate into a paid social strategy and tactical recommendation
- Manage all campaigns in-platform with hands-on-keyboard
- Manage campaign pacing to ensure appropriate spend in-line with campaign budgets
- Stay up to date on new ad products and technology advancements
- Demonstrate deep knowledge of paid social platforms and their capabilities to apply to client campaigns
- Utilize tools for planning and forecasting within the platforms to inform budgets, bid strategies, and target audiences
- Work closely with extended media team to understand role of paid social within larger media campaigns
- Handle all paid social reporting, including in-platform metrics, insights and go-forward recommendations
- Provide recommendations for testing and evolvement of paid social efforts
- Produce clear communication for internal teams and clients regarding campaign strategy and rationale, best practices for in-platform set up, performance and recommendations
- Build and maintain relationships with social platforms on behalf of client and Realm.
Qualifications
- B2B Marketing experience
- 3-5 years of paid social experience working in a self-service capacity
- Experience with LinkedIn a must
- Strong collaboration and teamwork skills
- Emphasis on attention to detail and time-management skills
- Excellent verbal and communication skills
- Positive attitude and ability to work independently and as part of a team
Salary : $55,000 - $75,000