What are the responsibilities and job description for the Manager, Marketing and Consumer Insights position at Ready®?
Job Summary
The Manager, Marketing & Consumer Insights is responsible for conducting market research, analyzing business insights, tracking competitive brands and products, studying retailer activity / trends, reporting on POS performance via syndicated data tools, and providing analytical support for market analysis and customer insights.
Job Responsibilities
Conduct internal reviews and external research on market strategies and overall category performance.
Provide holistic insights for Ready® products and competitive products by filling information gaps using a variety of sources.
Conduct retail data analysis to provide explanations of market, retail, and customer data and propose recommendations that enhance the competitive position for Ready®.
Study and anticipate current / new product trends and segments for analysis.
Develop and maintain POS reporting templates and systems for data compilation and analysis that leverage syndicated data platforms such as SPINS/IRI, Nielsen, and retailer reporting platforms.
Qualifications
Education: Bachelor’s degree in business, marketing, statistics, or a related field.
Experience: 5 - 7 years of data insight experience within brand management is required.
Experience using SPINS or Nielsen reporting tools.
Business insights and analytical skills.
Market research and analysis.
Understanding of customer and consumer insights.
Strong data analysis and interpretation skills.
Experience with business intelligence tools and data visualization.
Excellent communication and presentation skills.
Ability to work independently and collaborate with cross-functional teams.
The Manager, Marketing & Consumer Insights is responsible for conducting market research, analyzing business insights, tracking competitive brands and products, studying retailer activity / trends, reporting on POS performance via syndicated data tools, and providing analytical support for market analysis and customer insights.
Job Responsibilities
Conduct internal reviews and external research on market strategies and overall category performance.
Provide holistic insights for Ready® products and competitive products by filling information gaps using a variety of sources.
Conduct retail data analysis to provide explanations of market, retail, and customer data and propose recommendations that enhance the competitive position for Ready®.
Study and anticipate current / new product trends and segments for analysis.
Develop and maintain POS reporting templates and systems for data compilation and analysis that leverage syndicated data platforms such as SPINS/IRI, Nielsen, and retailer reporting platforms.
Qualifications
Education: Bachelor’s degree in business, marketing, statistics, or a related field.
Experience: 5 - 7 years of data insight experience within brand management is required.
Experience using SPINS or Nielsen reporting tools.
Business insights and analytical skills.
Market research and analysis.
Understanding of customer and consumer insights.
Strong data analysis and interpretation skills.
Experience with business intelligence tools and data visualization.
Excellent communication and presentation skills.
Ability to work independently and collaborate with cross-functional teams.
