What are the responsibilities and job description for the Senior Digital Media Buyer position at ReachMobi?
Job Description
About ReachMobi
An industry-leading mobile app developer, ReachMobi works tirelessly to connect users to a mobile experience that is completely tailored around the end-user.
Our invaluable array of apps provides users with the power to transform their devices into something that perfectly aligns with their personalities and passions while enhancing functionality and customization.
ReachMobi lives at the junction where the science of cutting-edge technology meets with audience engagement to create a new and powerful force that fosters real, long-term relationships with users. We pride ourselves on leading the industry in mobile engagement and monetization. We’ve gathered a “one-for-all” minded, world-class team of innovative developers, marketing ninjas, imaginative designers and content developers whose zeal for what they do is slightly north of fanatical. Seriously…
How You’ll Make an Impact
- Lead the strategy, development, and optimization of paid media campaigns across mobile, social, search, and display channels.
- Own digital media partnerships and negotiate top-tier placement deals with platforms and providers.
- Drive performance-based marketing initiatives (CPA/CPI/CPC), optimizing for ROI, LTV, and retention.
- Collaborate cross-functionally with Product, Creative, and Data teams to inform campaign strategy and align media initiatives with business goals.
- Mentor and guide junior media buyers, fostering best practices in campaign creation, optimization, and reporting.
- Conduct in-depth market research to uncover growth opportunities, identify trends, and scale profitable user cohorts.
- Create, test, and optimize ad copy and creative assets, including text, image, and video.
- Analyze campaign performance, prepare executive-level reports, and provide actionable recommendations to maximize efficiency and results.
What You Need
- 5 years of experience managing performance-based mobile and digital campaigns across multiple channels (Facebook, Google, affiliate networks, programmatic, etc.).
- Proven track record of developing media strategies that scale, improve ROI, and meet LTV and retention goals.
- Strong analytical skills; experience translating complex data into actionable insights and business recommendations.
- Expertise in Excel (pivot tables, VLOOKUP, SUMIF, data visualization) and media analytics platforms.
- Firsthand experience creating compelling ad copy and creative assets; knowledge of A/B testing and iterative optimization.
- Leadership or mentoring experience preferred.
- Mobile advertising experience highly desired.
Why ReachMobi?
- Fun, work-hard/play-hard culture
- Hybrid schedule
- Unlimited Paid Time Off plus 10 paid holidays
- 401k match up to 4%, Health/Vision/Dental, Flexible Spending Accounts
- Life Insurance, AD&D, STD, and LTD fully employer-paid
- Sponsorship available
- Complimentary snacks, beverages, beer fridge, and catered lunches
- Located near world-class shopping and restaurants
- Regular company-sponsored social events to connect with your team and colleagues
This is your chance to join an industry-leading company experiencing tremendous growth, where your expertise will directly shape the success of our paid media initiatives.