What are the responsibilities and job description for the Social Media Coordinator position at Reach Cyber Charter School?
Social Media Coordinator
12-Month Position
Position Summary:
The Social Media Coordinator will execute the school’s social media strategy by performing all stages of content planning, creation, and execution of the school’s social media channels. The Social Media Coordinator is responsible for the flow of content ideation, publication and tracking of the school’s social media content. The Social Media Coordinator is responsible for the successful completion of the following duties and responsibilities:
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Develop and execute social media campaigns
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Create exciting, robust, informative, and interactive content for the school’s social media platforms
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Create and maintain relevant social media accounts
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Setup daily tasks and activity for all social media outlets
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Track, measure, and report on social media content analytics and metrics and demonstrate agility to make content changes based on data
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Assist in the creation of written, video, and photo content for all pages and groups
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Review analytics and create reports on key metrics
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Integrate live broadcasts in social media content for added school promotion
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Monitor and respond timely and professionally to comments, questions, and concerns posted on the school’s social media pages
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Track engagement on all channels and implement search engine optimization
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Assist other school departments with social media/digital content needs
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Keep track of current trends, memes, etc. to create timely relevant social media posts
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Build social media presence through the use of engaging tools and building on existing trends for various platforms relevant to all school stakeholders
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Develop and maintain content plans and activations in the social content calendar
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Develop timely, helpful, and engaging written and visual content for social media posts on school activities and programs to connect with school stakeholders
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Develop and maintain a calendar to guide efforts across the school’s social media platforms.
Education/Qualifications
- Minimum Education/Certification:
- Bachelor’s Degree from an accredited college or university in marketing, communications, digital media, or a related field
- Possesses all PDE required clearances for school-based personnel
- Experience Requirements:
- Minimum of three (3) years of experience in communications, marketing, and managing social media handles/ growing online followings.
- Minimum of three (3) years of proven work experience with social media platforms
- Experience in a school environment is preferable.
Knowledge / Skills / Abilities
- Proficient with major social media platforms and social media management tools
- Proficiency with video and photo editing tools, digital media formats, and HTML
- Ability to understand historical, current, and future trends in the digital content and social media space
- Excellent copywriting, spelling and grammar skills.
- Ability to connect with a diverse group of people and build strong relationships
- Operating knowledge of and experience with personal computers and peripherals.
- Operating knowledge of and experience with typical office equipment, such as telephones, copier, e-mail, etc.
- Proficient use of technology in an office setting using complex data systems.
- Ability to prioritize, multi-task, delegate, and lead by example.
- Proficient in MS Office, including Word, Excel, PowerPoint, and Outlook.
- Proficiency in computer applications, specifically Google environments.
Essential Functions / Duties / Responsibilities:
- Must reside in the state of Pennsylvania
- Ability to pass the background checks required for all school employees in Pennsylvania.
- This position could include limited travel and could include limited overnight travel.
Diversity, Equity, & Inclusion Statement of Principle
Reach's Mission is to help each student maximize their potential through an individualized learning program. We strive to model our mission by empowering Staff to authentically show up with their skills, knowledge, competencies, strengths, curiosity, and unique lived experiences. Reach is committed to having inclusive policies and practices to establish a workplace of inclusion which continues to foster a culture of belonging for staff, students, and families.