Event Specialist

Job Overview

This is a full-time, in-office position within our Marketing department in Knoxville, TN. As our Event Specialist, you will own the end-to-end logistics behind our North American trade shows and events, from scheduling and booth ordering to lead capture and post-event ROI reporting, plus the content calendar, setup, and logistics for our monthly webinar program. This is a behind-the-scenes, logistics- and campaign-driven role; no event travel is required. Your creativity and resourcefulness will aid us in promoting products, engaging with clients and partners, and inspiring confidence in our brand.

What You Will Be Doing

• Managing our events calendar, including trade shows, speaking/keynote presentations, sponsorships, internal and external webinars, and Channel Partner events.
• Owning our monthly webinar program: building and maintaining the webinar calendar, managing platform setup and registration, promoting each session, coordinating dry runs with presenters, and handling post-event follow-up. Presenters own their own content and slides.
• Managing our trade show, event, and sponsorship schedule, project checklist, and processes. Feel free to improve them and make them your own!
• Assisting with the development of event messaging and creative concepts.
• Scheduling and booking event logistics, including booth space, meeting rooms, and housing for attending team members.
• Purchasing and ordering booth space, electrical/utilities, display parts, signage, marketing collateral, and swag/promotional items.
• Coordinating badge registrations and ensuring all event materials arrive on time.
• Working with vendors to ensure timely and effective organization and execution – examples: booth builders, designers, electrical/utility providers, swag suppliers, shipping/logistics carriers.
• Holding pre-event meetings and creating event briefs for each trade show.
• Owning the creation and execution of pre- and post-event marketing campaigns, email sends, event landing pages, and follow-up nurture, in partnership with the broader marketing team.
• Holding post-event meetings that review budget vs. actuals, cost per lead, and overall event ROI.
• Ensuring all event contacts and leads are expedited and shared with the marketing team, and uploading lead lists into Salesforce campaigns.
• Tracking all event expenses and processing payments and invoices.

Your Profile / What We Are Looking For

• 2-5 years of experience in trade show/event planning and execution. Compensation reflected by level of experience.
• You have a mix of creative and technical intellect and can work in a fast-paced environment.
• You can manage ambiguity and uncertainty in your tasks and then navigate those situations with the help of your teammates.
• You have a desire to develop industry expertise. We work in a high-tech industry, and over time, you need to know our business and our industry.
• You can multitask and are detail-oriented, with excellent follow-up and time management skills.
• You have or can develop strong project management and self-organizational skills.
• Your role does not require you to be an expert in Motion Amplification®, but you must have an aptitude for understanding and translating technical information to best engage with our target personas.
• You have an understanding of brand standards and can effectively uphold them.
• Comfort owning marketing campaigns, email builds, landing pages, and follow-up sequences, not just event logistics.
• Your education: BA or BS in communication, marketing, hospitality management, or a related field.
• You have a working knowledge of social media, marketing automation, and design.