Business Development Representative

About Raynmaker

Raynmaker.ai is the AI-native sales engine purpose-built for small and mid-sized businesses. We empower local and franchise businesses to compete with enterprise-level capabilities—through AI-driven lead targeting, next-best-action automation, and intuitive workflows that help them close more deals, faster. We're a venture-backed, fast-growing team committed to helping SMBs grow with confidence.

Role Overview

This is not a traditional SDR role; this is a pathway up the sales ladder.

We are looking for someone who understands tech but can explain it to anyone.

This is a BDR who knows how to prospect, hunt, and generate real revenue pipeline. Someone who understands blue-collar industries, has confidence engaging business owners, is comfortable using AI-powered tools, and has the ambition to grow into a full-cycle AE in the near future.

You will be responsible for building and activating a high-quality book of business, generating 360 new leads annually, and driving deep outbound into the industries we serve. You will learn the product inside-out, become a trusted advisor to owners, and represent Raynmaker at trade shows, events, and market activations.

If you thrive in high-stakes, high-reward environments and want a clear path to becoming an AE—with real equity upside—this is the role.

Prospecting & Pipeline Creation

• Own the outbound motion targeting blue-collar industries (HVAC, roofing, remodeling, automotive, home services, trades, etc.).
• Use AI-powered prospecting tools, enrichment tools, automation, and modern outreach strategies to scale volume while personalizing messaging.
• Build targeted lists, research accounts, and identify key decision-makers.
• Create repeatable prospecting workflows that improve efficiency and conversion rates.
  
  

Outbound Engagement

• Execute multi-channel outreach (calls, email, SMS, social, video) to generate qualified opportunities.
• Deliver strong value-based messaging around ROI, automation, and sales acceleration for SMBs.
• Handle objections effectively and move conversations forward with confidence.
  
  

Qualification & Handoff

• Qualify prospects based on business size, sales volume, existing lead flow, and AI-readiness.
• Set highly qualified demos for AEs while ensuring smooth, well-documented transitions.
• Support AEs by providing full context, notes, pain points, and key buying indicators.
  
  

Targets & Revenue Expectations

• Drive 360 new high quality client leads annually (approx. 30 per month).
• Understand and communicate the value of unit-based pricing (~205 units per average client).
• Maintain consistent weekly activity and opportunity-creation KPIs.
  
  

Travel & Industry Presence

• Attend trade shows, industry conferences, and partner events as an ambassador of Raynmaker.
• Support booth engagement, live demos, top-of-funnel lead capture, and on-the-ground relationship building.
  
  

Cross-Functional Collaboration

• Partner closely with our Chief Customer Officer , marketing, and GTM leadership to refine messaging, targeting, and outbound strategy.
• Share insights from industry conversations to influence product and GTM improvements.
  
  

Who Thrives In This Role (Ideal Profile)

Blue-Collar or Trades Background

Either

• You grew up in a blue-collar environment, OR
• You've sold into it and understand how these owners think, buy, and operate.
  
  

Senior SDR/BDR Experience With AE Ambition

• 2–4 years outbound SDR/BDR experience
• Proven ability to create pipeline
• Hungry to become an AE but not yet given the opportunity
• Comfortable running high-volume outreach with personalization
  
  

SaaS AI Tools Proficiency

• Familiar with CRMs and modern outbound stacks
• Comfortable using AI tools to prospect faster and smarter
• Understands SaaS value propositions and automation themes
  
  

Strong Network & Relationship Builder

• Existing connections in service-led, blue-collar, franchise, or field-service industries is a major plus
  
  

Self-Starter DNA

• Can hit the ground running with minimal hand-holding
• Thrives in a high-growth startup environment
• Motivated by impact, autonomy, and upside
  
  

Qualifications

Required

• 2–4 years of outbound sales experience (BDR/SDR/Inside Sales)
• Experience selling into SMBs with a focus on Medium vs. Small or field-service industries
• Comfort with AI prospecting tools, CRM platforms, and modern outbound tech
• Strong communication, objection handling, and consultative discovery skills
• Willingness to travel for trade shows and events
  
  

Preferred

• Experience in blue-collar, franchise, field services, or home services industries
• Background in SaaS or startup environments
• Demonstrated progression toward AE responsibilities
  
  

Benefits

• Competitive base salary with performance-based commissions.
• Equity in a high-growth company.
• Health, dental, and vision insurance.
• Opportunities for career development and advancement within the sales team.
• Training and mentorship programs to enhance sales skills.
• A collaborative, positive work environment with a focus on teamwork and success.
• This role will be hybrid/remote, with some work based out of the Denver office as needed.
  
  

We are committed to fostering a diverse, inclusive, and equitable workplace where all individuals are valued, respected, and empowered, regardless of their background, identity, or beliefs. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.