Performance Media Manager

The Senior Performance Media Manager is a senior role responsible for overseeing all paid advertising efforts across the agency. This person will guide and mentor a small but high-performing media team, contribute to media strategy, lead media planning, and serve as a key driver of performance, insights, and optimization across accounts.

This role is both strategic and hands-on — ideal for someone who loves developing people, thinking holistically about client growth, and staying close to the platforms and performance data.

Time allocation: Approximately 70% team guidance, media planning, and analysis | 30% hands-on platform work.

About RNMC

Ravenel New Media Consulting (RNMC) in Charlotte, NC is a full-service digital marketing agency dedicated to cultivating client success through data-driven strategies and compelling creative to expand our clients digital reach. Clients include Atlantic Coast Conference, Hot Wheels Monster Trucks Live, VELUX Skylights, and many more.

Where

Serving a national client base, RNMC is looking for someone in Charlotte, NC. 

This full-time position operates as a hybrid with an in-office component of 3 days per week in our Charlotte, NC office in South End. 

Key Responsibilities



Media Strategy & Planning

• Collaborate with Strategy team to execute paid media strategy across clients
• Lead full-funnel media planning across platforms including (but not limited to): Google Ads, Meta, LinkedIn, Pinterest, Programmatic, TikTok, and emerging channels
• Identify opportunities for scaling, testing, and channel expansion

Team Leadership & Development

• Manage, mentor, and develop a small team of paid media specialists
• Provide clear direction, feedback, and career growth support
• Review work for quality, strategy alignment, and performance impact
• Foster a collaborative, curious, and high-accountability team culture

AI Integration & Team Enablement

• Champion the use of AI tools across own workflows and help teammates adopt them effectively, balancing automation with strategic thinking and human oversight
• Evaluate and apply AI-powered platforms for audience targeting, bid optimization, creative testing, and predictive analytics
• Stay current on emerging AI capabilities in digital advertising and contribute to best practices for quality, governance, and competitive advantage

Performance Management & Optimization

• Monitor overall account performance to ensure KPIs are consistently met or exceeded
• Guide advanced optimization strategies including audience development, creative testing frameworks, bidding strategies, and budget allocation
• Proactively identify risks, performance issues, and growth opportunities
• Set and uphold best practices for account structure, testing, and optimization

Reporting, Insights & Recommendations

• Ensure high-quality, insightful reporting that goes beyond metrics to tell a clear performance story
• Lead account performance reviews and make strategic recommendations to surface trends, insights, and learnings across accounts to inform broader strategy
• Collaborate with team to determine reporting dashboards, and performance narratives

Qualifications

• 8 years of hands-on experience in paid media / performance marketing
• 4 years experience managing and mentoring team members
• Deep expertise in all major paid platforms (Google Ads, Meta, Pinterest, Linkedin, Programmatic etc.)
• Familiarity with analytics platforms such as GA4
• Experience collaborating closely with creative teams on ad testing
• Agency experience preferred - managing multiple clients at once, across multiple platforms with $2M combined annual budgets 
• Proven experience leading media strategy, not just execution
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication skills — written, verbal, and presentation
• Comfortable owning results and making strategic recommendations