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Automotive Brand Ambassador

Rath Auto Resources
Fort Smith, AR Full Time
POSTED ON 9/12/2026
AVAILABLE BEFORE 1/10/2027

Rath Auto Resources in Fort Smith, AR, is seeking enthusiastic individuals to join our growing team as Brand Ambassadors.

Brand Ambassadors will serve as multi-purpose team members with promotional and traditional sales duties. We are looking for energetic, charismatic applicants to serve as "faces of the company" to promote Rath Automotive and its products: Road Ready Certified Pre-owned vehicles, offered at a family-owned, anti-corporate alternative to the typical car dealership. This will be accomplished by helping our marketing team with content creation on social media platforms, as well as communicating with prospects who have shown interest in doing business via phone, text, and email.

When working with in-store customers, Ambassadors will use a proven sales process to investigate customer needs and wants, assist in vehicle selection, collect customer information, provide completed deal folders to Sales Management, and ultimately present purchase options to find solutions that fit the customer's needs and budget.

All new hires will receive necessary sales and system training, and will be expected to be willing and able to learn and implement training effectively. While prior Automotive Sales experience is not required (but may be beneficial), some form of customer-facing work experience is preferred.

Rath Auto Resources is:

  • An award-winning automotive resource for the River Valley, offering sales of our exclusive "Road Ready Certified" pre-owned vehicles.
  • Family-owned and operated. No board of directors. No auto group partners.
  • Dedicated to maintaining a positive, success-minded culture for our employees.
  • An industry leader in movie references and general pop culture knowledge.
  • Committed to continual growth for our employees and their families, and committed to building a better way to be in the car business.

Job Duties and Responsibilities:

  • Creating content individually and in collaboration with other Ambassadors and the Marketing Team to spread brand awareness and generate in-store opportunities.
  • Using effective communication skills and product knowledge to investigate customer wants and needs and present the benefits of selected vehicles.
  • Completing ongoing training on the job.
  • Gathering and verifying pertinent information from the customer and inputting data into our system.
  • Presenting purchase proposals to customers to find solutions that fit their needs and budgets.
  • Contacting internet and phone prospects to set appointments; other general phone answering and transferring of calls.
  • Assisting in lot management, including keeping cars parked, clean, and fueled.

Our Sales Team Members Enjoy:

  • Five day work week
  • Health benefits
  • Volume-based pay plan with base salary and performance bonuses

Position Qualifications

  • Desire to meet customers with a positive, energetic attitude
  • Ability to work creatively to grow brand awareness and generate online and in-store opportunities
  • Good listening and communication skills
  • Ability to implement training in an effective manner
  • Ability to work proactively within a team
  • Valid Drivers license
  • Good home and work habits
  • Reliable transportation

This Company Describes Its Culture as:

  • Detail-oriented -- quality and precision-focused
  • Focused on success and performance goals within a positive atmosphere
  • Team-oriented -- cooperative and collaborative

Typical end time:

  • 7:00PM

Typical start time:

  • 8:30AM

Work Remotely

  • No

Job Type: Full-time

Pay: $48,000.00 - $100,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance

License/Certification:

  • Driver's License (Required)

Work Location: In person

Salary : $48,000 - $100,000

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