E-commerce (Shopify) Specialist

We're looking for a hands-on, detail-oriented E-Commerce Specialist to own the day-to-day operation and performance of our Shopify storefront. You'll be responsible for keeping our product catalog accurate and well-presented, supporting product launches, and using site data to continuously improve the customer experience and drive sales.

The ideal candidate is deeply comfortable in the Shopify backend, takes pride in a clean and polished storefront, and knows how to connect what they see in the data to what needs to change on the site.

Product & Catalog Management

• Build and maintain accurate, well-optimized product listings (descriptions, tags, pricing, inventory, SEO)
• Support product launches and seasonal initiatives, ensuring listings go live correctly and on time
• Keep the catalog clean and current, coordinating with the team on inventory status and stock-related updates

Storefront & UX

• Own the presentation of collection and product pages to create a polished, frictionless shopping experience
• Identify and implement improvements to product pages, including layout, imagery, cross-sells, and related-product placement
• Manage site navigation, search, and filtering to make it easy for customers to find what they're looking for

Data & Performance

• Use site analytics tools to understand traffic patterns and customer behavior
• Translate data into ongoing improvements to layout, copy, and site presentation
• Use behavioral insight tools to identify friction points and opportunities across the shopping experience

You'll be measured on the health and performance of the storefront: a clean, accurate catalog, smooth product launches, and steady improvement in core e-commerce metrics including conversion rate, average order value, and overall site engagement.

Must-Haves:

• Solid, hands-on experience managing a Shopify backend (products, collections, navigation, tags, apps)
• Proficiency with web analytics tools and the ability to turn data into action
• Strong attention to detail: typos, broken links, formatting issues, and pricing errors don't get past you
• Understanding of SEO best practices for product listings and e-commerce fundamentals

Nice-to-Haves:

• Basic HTML/CSS for quick styling adjustments
• Familiarity with common Shopify apps for reviews, upsells, filtering, or visual search
• Experience with behavior-tracking tools for session recordings and page optimization

Salary range: $45,000 to $55,000/year, commensurate with experience.

This is a fully onsite position based in our Detroit office. The role reports to the Sales & Marketing Manager.

To apply, please email your resume and a cover letter to careers@rareplantfairy.com.