What are the responsibilities and job description for the Automations & Email Specialist position at Rare Necessity Digital Agency?
Rare Necessity Digital Agency is looking for an Automations & Email Specialist to join our team — someone who makes sure that everything behind the funnel actually works.
The Mission
Pages, forms, automations, email and SMS, tracking — if a lead can fall through a crack, you're the one who closes it.
What You'll Own
- Funnel builds in GoHighLevel / Lovable: landing pages, opt-ins, VSL and quiz flows, thank-you and booking pages
- Email SMS: sequences built, scheduled, and sent — nurture, webinar reminders, launch sends, follow-up
- Automations, pipelines, tags, and workflows per client; A2P and domain setup
- Tracking and QA: pixels, conversion events, UTMs, form-to-CRM verification before launch
- Pre-launch technical checklists signed off before ads go live
- Documentation for every build, so anyone on the team can maintain it
Tools You Must Have Experience With
GoHighLevel (GHL), Klaviyo, ManyChat, Zapier, Lovable, Shopify
What You'll Decide
Build approach, tooling within the stack, automation architecture, and send timing within the plan.
What You'll Escalate
Missing assets or copy, deliverability issues, or anything putting an ads-start date at risk.
How Success Is Measured
- Contribution to % of client goal delivered on your accounts
- Zero launches delayed by a build or tracking issue
- 100% of funnels QA'd end-to-end before ads go live
- Strong email deliverability and on-time send rate
- Every client build fully documented
If you're the person who obsesses over the details others miss — the broken tag, the untracked pixel, the automation that almost didn't fire — we want to hear from you.