What are the responsibilities and job description for the Digital Media Specialist position at Rappahannock Electric Cooperative?
Now Hiring: Digital Media Specialist
Rappahannock Electric Cooperative | Fredericksburg, VA
REC is seeking a highly skilled, highly creative Digital Media Specialist to lead the production of video, audio and digital content that informs, inspires and engages more than 184,000 member-owners across Virginia.
If you’re a storyteller at heart, a strategist by nature and a creator who loves bringing ideas to life through multimedia, this role puts you at the center of REC’s digital presence.
About the Role
The Digital Media Specialist manages REC’s digital ecosystem, which includes videos, websites, podcasts, livestreams and member-focused digital experiences. From concept to final cut, you’ll shape the digital voice of the Cooperative and ensure every piece of content aligns with our mission, brand and communication strategy.
This position blends creativity with strategy, hands-on production with storytelling and technology with community impact.
What You’ll Lead
Digital Strategy & Engagement
- Develop and execute REC’s digital media strategy to strengthen member engagement and elevate the Cooperative’s brand.
- Create SEO-friendly content for REC’s website, social media and digital platforms.
- Oversee social media content development, scheduling and posting.
- Administer REC’s internet and intranet sites, ensuring accuracy, clarity and alignment with best practices.
- Identify emerging digital trends and technologies to enhance REC’s reach and performance.
- Monitor digital content for consistency, accuracy, accessibility and brand alignment.
- Optimize all digital content for SEO, member engagement and strategic visibility.
Video Production & Podcasting
- Serve as REC’s videographer and lead producer for all video and audio projects.
- Plan, shoot, edit and deliver high-quality multimedia content from start to finish.
- Produce videos that support REC’s strategic communication priorities and enhance member understanding of key programs.
- Oversee REC’s digital streaming initiatives including planning, content production, scheduling and distribution.
- Manage the review and approval process for all multimedia content.
- Collaborate across the Communications & PR team to produce content for campaigns, events and employee/member programs.
Collaboration & Cross-Functional Support
- Work closely with internal teams to produce multimedia for employee meetings, member town halls, annual meetings and key REC initiatives.
- Serve as the point of contact for digital and video production projects.
- Provide guidance on multimedia presentations and digital design.
- Support content review and editing across communications channels.
- Represent REC in community and professional organizations.
- Build strong relationships with vendors, designers, consultants and partners.
Metrics, Insights & Emerging Tech
- Track engagement and performance across digital platforms.
- Use analytics to optimize video, podcasts, social media and website content.
- Recommend improvements based on member feedback and performance data.
- Monitor online communication channels for accuracy, relevance and functionality.
Qualifications
We’re looking for a professional who brings:
- A four-year degree (Communications, Journalism, Mass Communications, Digital Media or related field).
- At least 8 years of experience in digital media, video production or communications.
- Advanced skills in videography, audio production, editing and post-production.
- Experience managing websites and content management systems (CMS).
- Strong storytelling, writing and content development abilities.
- Proven success developing digital strategies that drive engagement.
- Strong analytical skills and experience using data to optimize content.
- Ability to maintain confidentiality, navigate sensitive topics and communicate with empathy and professionalism.
- Ability to juggle multiple projects, meet deadlines and adapt in fast-paced, high-visibility situations, especially during outages or emergencies.
Work Environment
- Based primarily in Fredericksburg, VA, with occasional work at district offices or in the field.
- Standard schedule: Monday–Friday, 8 AM–5 PM, with flexibility for major communications needs.
- Some travel required for training, events, and content production.
- Availability for emergency communications when needed (storm response, outages, etc.).
Ready to Create Work That Matters?
Join a mission-driven team dedicated to serving communities, enhancing member engagement and communicating the story of an innovative, forward-thinking electric cooperative.
Apply today and help shape REC’s digital future.