What are the responsibilities and job description for the Campaign Marketing Manager position at RapidSOS?
RapidSOS is committed to using technology to build a safer, stronger future and working together to save lives. We're in an exciting phase of growth, welcoming new members from across the globe to our mission-driven, ambitious, and inclusive team.
About This Role
We are seeking a creative and strategic Campaigns Marketing Manager to lead our marketing initiatives and drive our mission of transforming emergency response through technology.
Key Responsibilities
- Campaign Management: Develop and implement comprehensive marketing campaigns across multiple channels (digital, social, email, etc.)
- Create campaign timelines, budgets, and resource allocation plans inclusive of planning and execution meetings
- Monitor campaign performance and optimize based on data insights
- Coordinate with internal teams and external vendors to ensure timely campaign execution and connect dots across teams
- Present campaign results to stakeholders and provide recommendations for future improvements
Content Management
- Define and maintain the company's content calendar aligned with business objectives
- Develop editorial calendars and content roadmaps
- Oversee content creation across various formats (blog posts, social media, newsletters, whitepapers, videos)
- Ensure consistent brand voice and messaging across all content
- Collaborate with a team of content creators, including writers, designers, and freelancers
Analytics & Reporting
- Track and analyze content performance metrics
- Generate regular reports on campaign effectiveness and ROI
- Identify trends and opportunities for content optimization
- Use data insights to inform future content and campaign strategies
Requirements
- 5 years of experience in content marketing and campaign management
- Bachelor's degree in Marketing, Communications, Journalism, or related field
- Proven track record of delivering successful marketing campaigns
- Demonstrates experience in project management and exceptional organizational skills, ensuring successful outcomes and efficient execution of tasks and initiatives
About Us
RapidSOS is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status.
