What are the responsibilities and job description for the Director of Media position at Rankings.io?
Description
Rankings.io is the premier performance marketing agency for elite law firms — founder-owned, eight consecutive years on the Inc. 5000, and serving 250 law firms nationwide. Our internal media production house powers the podcasts, video series, newsletters, and long-form content behind every house brand: Rankings.io, Personal Injury Mastermind (PIM), PIMCON, LawHer, and more.
We're looking for a Director of Media who is, first and foremost, a production house operator — someone who has built and run content engines and understands how long-form media creates trust, grows audiences, and turns listeners into true believers.
You'll run a fully internal media production house with the creative latitude of a media brand and the commercial accountability of a marketing function. The content you build will be the primary vehicle through which Rankings.io maintains its authority across the legal marketing landscape — and increasingly, the foundation of how we show up in AI-driven search.
Curiosity is welcomed, innovation is expected.
What You'll Own
Content Production & Repurposing
Rankings.io is the premier performance marketing agency for elite law firms — founder-owned, eight consecutive years on the Inc. 5000, and serving 250 law firms nationwide. Our internal media production house powers the podcasts, video series, newsletters, and long-form content behind every house brand: Rankings.io, Personal Injury Mastermind (PIM), PIMCON, LawHer, and more.
We're looking for a Director of Media who is, first and foremost, a production house operator — someone who has built and run content engines and understands how long-form media creates trust, grows audiences, and turns listeners into true believers.
You'll run a fully internal media production house with the creative latitude of a media brand and the commercial accountability of a marketing function. The content you build will be the primary vehicle through which Rankings.io maintains its authority across the legal marketing landscape — and increasingly, the foundation of how we show up in AI-driven search.
Curiosity is welcomed, innovation is expected.
What You'll Own
Content Production & Repurposing
- Own the long-form content engine: editorial calendar, pillar content strategy, and the repurposing system that turns one episode into a full suite of channel-specific assets
- Set and maintain production standards worthy of a media house: editorial rigor, consistent voice, and content PI attorneys share with colleagues
- Lead development of new shows, content lines, and formats that extend reach and deepen audience relationships
- Design pillar content to fan out across the specific, narrow questions our audience is asking AI tools
- Coordinate topic planning to cover the full surface area of core issues — operational, financial, and strategic pain points — not just marketing angles
- Stay current on how generative search is evolving and adjust strategy accordingly
- Own systematic growth strategies across podcast, newsletter, YouTube, and cross-channel distribution
- Use audience data and engagement signals to continuously refine editorial direction
- Podcast: Personal Injury Mastermind and future shows
- Newsletter: Content direction and subscriber growth
- Magazine: Editorial development for PIM Magazine
- YouTube: Content strategy and discoverability
- Own UTM architecture across all media channels with consistent naming conventions and clean data
- Understand media attribution inside HubSpot: multi-touch models, lifecycle influence, and contact timelines
- Build dashboards that give leadership an honest view of how media investment drives audience growth and downstream revenue
- Lead direct reports, contractors, and production vendors
- Collaborate with Brand, Events, and Demand Gen to integrate media into campaigns and the full marketing calendar
- Contribute to PIMCON programming and sponsorship strategy
- 7 years in senior media, content, or editorial leadership — you've owned a content program at scale
- Demonstrated experience growing B2B audiences through podcasting, newsletters, video, or editorial publishing
- A documented approach to content repurposing and atomization — you've built the system
- Active, fluent use of AI tools in a production context
- Working knowledge of marketing attribution and UTM architecture
- Comfort with HubSpot or a comparable CRM
- Experience structuring or selling media sponsorships
- Background building community around media content — forums, live events, LinkedIn communities, or similar
- Familiarity with content licensing or co-production partnerships
- Starting Salary of $120,000
- Fully Remote
- Unlimited PTO
- $100 Wellness Reimbursement Program
- Quarterly training stipend for Professional Development
- 401(k) with 3% Employer match (Safe Harbor)
- 100% Employer-Paid Health Insurance
- Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI.
- One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.
- Introductory Zoom Interview: Candidates who move forward will meet with the Hiring Manager(s) for a live Zoom interview to discuss experience, role expectations, and team fit.
- Leadership Interview: Candidates advancing to the next stage will participate in a Zoom interview with our VP of Marketing and Chief Revenue Officer. This discussion will focus on leadership experience, strategic thinking, team development, and functional expertise.
- Executive Interview: Finalists will meet with our CEO for a final Zoom interview to discuss leadership philosophy, organizational impact, and long-term alignment with our vision and culture.
Salary : $120,000